In October, the Majority Strategies team worked with Seeds of Change to develop four mail pieces of various sizes and folds and run a :15 video on OTT platforms for the final two weeks of the election.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsDirect Mail Keeps Delivering the Goods
Direct mail continues to be a cornerstone of successful campaigns — and for good reason. Its ability to connect, engage, and influence voters is proven.
Overturning a Proposed Tax Hike
From the onset, our goal was to turn out enough of the proposal’s opponents to overturn the new payroll tax and send a resounding message to city council. Majority Strategies accomplished this by delivering the right message to the right people, in the right medium, at the right time.
Social Video Content Guide
Download our “How to” guide on social video content here for our team’s tips for creating professional videos for YouTube, Facebook, Instagram, and other social platforms.
Direct Mail Quick Fold Guide
Direct mail remains a valuable medium in today’s digital-driven landscape.
An Introduction to the Leesburg Grid
The Leesburg Grid provides the basics of how to develop your messaging strategy and stay on message. Data, analytics, polling, opposition and industry research, and historical analysis are all important components of creating a winning message.
How to Write a Winning Mail Plan
A data-driven direct mail plan is a key component of a winning campaign. Ready to get started? Reach out to the Majority Strategies team today.
Victory Rooted in Identifying Specific Audiences for Turnout
Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.
Twitter’s Back
In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.
The Final Countdown
The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.
Stranger Things Have Happened
Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.
Designing Your Absentee and Early Vote Strategy
We are roughly four months away from the November elections and even closer to absentee and early voting windows.