The Leesburg Grid provides the basics of how to develop your messaging strategy and stay on message. Data, analytics, polling, opposition and industry research, and historical analysis are all important components of creating a winning message.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsHow to Write a Winning Mail Plan
A data-driven direct mail plan is a key component of a winning campaign. Ready to get started? Reach out to the Majority Strategies team today.
Victory Rooted in Identifying Specific Audiences for Turnout
Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.
Twitter’s Back
In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.
The Final Countdown
The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.
Stranger Things Have Happened
Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.
Designing Your Absentee and Early Vote Strategy
We are roughly four months away from the November elections and even closer to absentee and early voting windows.
Overturning Roe v. Wade
The SCOTUS ruling overturning Roe v. Wade will shakeup the 2022 electoral environment.
Audience Spotlight Early Persuasion Targets
Now is the time to get in front of persuadable voters who are motivated by key issues in the news today – rising inflation, education, immigration.
Data and Direct Mail for the Win
Learn how targeting and direct mail helped propel our candidate to victory in this new case study from the Majority Strategies team.
Issue Spotlight Healthcare
The Majority Strategies data team took a look at a number of relevant data points that can be used to create audiences of voters or constituents specific to the issue of healthcare.
CASE STUDY Winsome Sears Email Fundraising Campaign
Majority Strategies was entrusted to build and execute a sophisticated grassroots fundraising effort to help secure victory in this highly-contested election.