COVID-19. Prescription drug prices. Access to doctors. Healthcare concerns aren’t going anywhere. In fact, multiple recent national polls show the rising cost of healthcare is a top concern for many Americans.
The Majority Strategies data team took a look at a number of relevant data points that can be used to create audiences of voters or constituents specific to the issue of healthcare, including those who oppose Medicare for All and those who are undecided on Obamacare or government-mandated restrictions on drug prices.
Anti-Medicare for All Online Activists
There are nearly 13.5 million registered voters in the U.S. who strongly oppose Medicare for All, are frequent social media users and are likely to take an online/offline political action.
Approximately 66% of this audience is women. Over half are parents. 86% are Republican.
This audience is prime for an activation campaign that urges people to take a specific action by a date certain.
Drug Price Limits – Undecided Voters
There are over 67.5 million registered voters in the U.S. who are undecided on whether or not they support the government restricting prices that drug companies can charge patients.
Men make up half of this audience, while seniors comprise 37%. 60% are Republicans, and 44% are frequent social media users.
This audience is well-suited for a persuasion campaign that focuses on delivering an emotionally-impactful message to move the needle.
Learn more from the Majority Strategies team. Contact us today to get started.
Majority Strategies’ Issue Spotlight Series looks at a specific issue and identifies the available data points that can be utilized to create audiences around this topic for a political/issue advocacy campaign. Audiences can be created using these data points (and 1,000s more) for omni-channel targeting – across mail, mobile, and digital platforms.