Overview
Majority Strategies partnered with Seeds of Change to help identify conservative candidates who understand the need for both environmental as well as fiscal protections in three key congressional districts ahead of the 2022 general election.
We then identified the voters who cared about the related issues who were not being targeted by traditional efforts and launched a persuasion and turnout campaign in support of the conservation-minded candidate that included unique direct mail and video.
Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.
The Details
Seeds of Change worked in the 2022 general election cycle to showcase conservative Republicans who were committed to both pro-environmental protection and pro-fiscal responsibility to shift some of the focus from liberal Democrats and the Green New Deal as the “only” solutions to today’s environmental issues.
Three congressional districts were the focus of the 2022 campaign: CT-5, FL-13, and NE-2. Majority Strategies used our data insights to identify targeted audiences of voters within those districts who cared about environmental and fiscal issues.
Strategic direct mail and digital advertising campaigns focused on persuading these voters and motivating them to turnout to vote in the 2022 general election after not voting in the 2018 general election.
Looking at the target general election voters in all 3 districts, 44.3% of the 165,845 target voters voted in the 2022 general election. These voters outperformed the non-target voters by +17.5% and 29,328 additional votes.
The target voters overperformed the non-target voters in CT-05 by +15.8% (9,159 additional voters), FL-13 by +19.3% (12,630 additional voters), and +17.8% in NE-02 (7,539 additional voters).
CT-5
Jahana Hayes (D)
127,483
50.4%
George Logan (R)
125,641
49.6%
Vote Difference
1,842
Target Voters vs. Non-Target Voters
+9,159
+15.8%
FL-13
Anna Paulina Luna (R)
181,487
53.1%
Eric Lynn (D)
153,876
45.1%
Vote Difference
27,611
Target Voters vs. Non-Target Voters
+12,630
+19.3%
NE-2
Don Bacon (R)
106,963
52.2%
Tony Vargas (D)
97,956
47.8%
Vote Difference
9,007
Target Voters vs. Non-Target Voters
+7,539
+17.8%
Total Voters Contacted
165,845
Total Turnout Rate (% Voted)
44.3%
Total Turnout Lift (v. Non-Target Voters)
+17.5%
Turnout Lift (v. 2018 General)
+14,398
14,398 voters in the target audience cast a ballot in the 2022 general but did not vote in the 2018 general election.
Key Takeaways
Data-driven direct mail is a proven way to deliver your message to your targeted audience of voters with the necessary repetition to persuade and turnout on or before Election Day. Want to see the work we did with Seeds of Change?