The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.
There is still time to make a difference in your race.
What does the Majority Strategies digital team recommend for the final stretch of your persuasion or GOTV efforts?
Repetition for GOTV
There is still time to launch YouTube Bumpers, Pre-Roll, and Display campaigns to your GOTV audience to generate the repetition needed to drive turnout on Election Day.
We recommend YouTube bumpers. Why? GOTV voters skew younger (26% of voters are 18-34) and YouTube users lean younger (80% of census population 18-34 can be reached on YouTube monthly).
There are still undecided voters out there for you to reach for persuasion efforts. Utilize longer format videos (15s and 30s) to reach your persuasion audience leading up to Election Day on Hulu, Roku, CBS/Paramount, NBC/Peacock, HGTV, ESPN, Local News, Live Sports and more.
Put your message directly in the inbox of voters with SMS and MMS texting. Send your video to a persuasion audience or remind your GOTV audience to vote.
Make sure you are spending enough on search – interest is skyrocketing!