Majority Strategies had the privilege to work with the Winsome Sears for Lt. Governor (VA) campaign and her historic victory in 2021.
Majority Strategies was entrusted to build and execute a sophisticated grassroots fundraising effort to help secure victory in this highly-contested election.
Starting with the campaign’s existing house-file of a few thousand individuals, the Majority Strategies team grew the file with new donors and supporters through third-party revenue sharing and list rental agreements. We focused on building trust and remaining consistently engaged with these individuals to learn about the issues that motivated them most to take action.
List in hand, we crafted a communication plan that capitalized on the Virginia and national news cycles, allowing our fundraising experts to use the interest surrounding the race to develop a strong sense of urgency as we transitioned prospects into donors.
We grew a small house file of 6,847 people into a robust, national list with 91,527 donors and supporters.
From that newly-grown list, we raised a total of $137,000 from a budget of $8,152.
The most important part of any digital fundraising is finding the right people to engage and learning what they care about so you can effectively ask for their support.
Here, there was no fundraising blueprint to help Sears win; Majority Strategies built one from the ground up by running a data-centric campaign to find, persuade, and activate an effective and responsive audience for the Winsome Sears campaign.