In order to feed the internet’s insatiable appetite for content, campaigns and committees should be ready to transform their digital content teams into publishing operations.
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Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista.
GOP Jobs, a startup backed by the Startup Caucus incubator, has partnered with the Republican firm Majority Strategies, the pair announced on Monday. The move gives GOP Jobs access to the data collected by Majority Strategies’ job bank Majority Hunter, which had previously been a popular platform on the right. Read more.
A new report from Majority Strategies breaking down digital online advertising spending in the California Recall Election by the two political parties, various “advertisers” supporting candidates, and individual candidates, shows a great divide. Most evident of this divide was online advertising spending on Google and YouTube ads showing a huge gap of more than $3.2 million in spending, with Democrats buying more than $3.5 million of ads on Google and youtube, and Republicans spending only $241,000.
“Facebook is lifting its ban on political advertising that the social media giant instituted after the polls closed on Election Day in November. Google lifted a similar ban last week, which was put in place following the Jan. 6 insurrection at the U.S. Capitol.”
Google may have lifted its political ad ban on Thursday, ending a month-long blackout for election campaign advertisers. But Facebook’s equivalent policy remains unchanged, to ad buyers’ increasing chagrin.
“Democratic digital consultants are livid that Facebook is extending its post-election ad blackout period, concerned about the outsized impact it may have on the campaigns of two Georgia Democrats who face early January runoffs that will decide control of the US Senate.”
“And you thought the political ads were over. Not for Georgia.”
“The campaigns for President Donald Trump and Joe Biden spent a combined $192.3 million on Facebook advertising in the first 10 months of 2020, with over a quarter of that coming in October alone, according to data from Facebook Inc.”
Just one week before the election, Facebook’s political ads system is coming under fire. As the company rolls out a new policy, frustrated ad buyers saw ad campaigns deactivate, ultimately hampering campaign reach at a crucial moment.
“President Trump is tapping coronavirus fatigue in Wisconsin with a forward-looking message that strategists hope will work to recapture his rural base, pull voters from the margins, and secure a statewide victory on Election Day.”
“Republican and Democratic political advertisers are scrambling to submit their ads to Facebook Inc. before the end of Monday after the social network decided not to allow new political ads in the week leading up to Election Day.”