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You can’t navigate using these stars. Celebrities are shifting direction and allegiances, moving left and right, adding yet more unexpected twists to an already unprecedented election. “The campaigns certainly want the [celeb] support because it helps in a broader sense to brand their candidates and highlight strengths or mitigate weaknesses,” said Brett Buerck, CEO of Majority Strategies, a national Republican consulting firm that’s worked on presidential races for more than three decades. “Having the support of younger, more glamorous Hollywood influencers creates an illusion of vitality.”

“Sure, everyone’s talking about artificial intelligence and its influence on campaigns heading into 2024. But that doesn’t mean all the other technologies that shape campaigns are just going to disappear — including the ones that strategists wish would.

Score spoke with more than a dozen operatives at CampaignTech East, a confab of digital campaign experts at National Harbor last week, to see which digital trends they hope campaigns ditch in the 2024 cycle. Here’s what they had to say:”

“Michael Bir, political strategist for Majority Strategies, addresses attendees of the Michigan Political Consulting’s Modern Elections & Democracy Workshop & Speaker Series at the League Saturday afternoon. Keith Melong/Daily.”

“Women’s Public Leadership Network (WPLN)—a non-partisan non-profit that organizes, encourages, and prepares women to seek public office—announced the new members of its National Impact Council.”

“Twitter Inc. said it plans to expand the political advertising it allows on the social-media platform after banning most political ads in 2019, in the latest policy change by new owner Elon Musk.”

“In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads “in the coming weeks” and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage advertisers back to the platform.”

In order to feed the internet’s insatiable appetite for content, campaigns and committees should be ready to transform their digital content teams into publishing operations.

Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista.

GOP Jobs, a startup backed by the Startup Caucus incubator, has partnered with the Republican firm Majority Strategies, the pair announced on Monday. The move gives GOP Jobs access to the data collected by Majority Strategies’ job bank Majority Hunter, which had previously been a popular platform on the right. Read more.

A new report from Majority Strategies breaking down digital online advertising spending in the California Recall Election by the two political parties, various “advertisers” supporting candidates, and individual candidates, shows a great divide. Most evident of this divide was online advertising spending on Google and YouTube ads showing a huge gap of more than $3.2 million in spending, with Democrats buying more than $3.5 million of ads on Google and youtube, and Republicans spending only $241,000.