The SCOTUS ruling overturning Roe v. Wade will shakeup the 2022 electoral environment.
As abortion regulation falls to each state, campaigns across the country must assess the impact that overturning Roe v. Wade will have on both the 2022 midterms and on the abortion debate for years to come.
Our key takeaways:
First, the issues that voters care about in 2022 have not changed. These issues include inflation, affordable energy, jobs, crime, safety, education, and immigration. Plus, these issues still significantly favor Republicans.
Second, understand exactly what the Court ruling means. The Court is not outlawing abortion; it is simply returning legislative jurisdiction to each state. Campaigns must understand their state’s existing law and who can call a special session to address the issue.
Last, remember to focus on the target audiences important to winning your race, but don’t ignore audiences you may need to communicate with as this issue unfolds.
What audiences are available?
1. Views on Abortion
Whether your state is looking to change its laws through the courts, legislature or ballot box, audiences of voters can be identified based on their view of abortion. We have every voter in America modeled on their likelihood to identify as pro-choice or pro-life. We can use this data to create audiences of strong supporters for activation, or those voters who remain undecided on the issue for persuasion.
2. Views on Expanding the Supreme Court
Overturning Roe v. Wade has once again raised calls for getting rid of the filibuster and expanding the size of the Supreme Court. For any groups looking to influence lawmakers to ensure that the size and integrity of the court is upheld, this will be the time to begin growing a following of likeminded supporters.
We can identify the groups of voters who are modeled as opposing the expansion of the number of seats on the Supreme Court. This audience can then be targeted across online platforms to contact their elected official to voice their opinion.
3. Potential Donors
National Democrat organizations have already signaled that they will utilize this issue as a rallying cry to raise much-needed funds to boost their party’s prospects for the 2022 midterms. It is going to be even more crucial now to double down on your campaign’s fundraising efforts to ensure you have the resources needed to win this fall.
Majority Strategies maintains audiences of known conservative political donors that can be folded into your campaign’s donor prospecting efforts.
4. Core Persuasion Audiences
While the issue of Roe v. Wade has now been thrust into the national spotlight, the same concerns that voters had yesterday still matter today. Democrats’ inability to put forth solutions to counteract these issues – like historic inflation, the crisis on the southern border and rising crime rates – are all still winning issues for the GOP.
We’ve identified subsets of our core persuasion audiences that are motivated by these issues and are prime targets for early persuasion efforts. From Biden Disengagers, Persuadable Fix-Economy targets, to Persuadable Immigration targets – we have access to the audiences of swing voters who are essential to your pathway to victory and will be responsive to issue-based messaging.
Elections have consequences. Who we elect to serve has the ability to shape the direction of our communities for years to come. It is critical to directly engage with voters on these essential issues to ensure voters know where candidates stand.
We look forward to helping you connect and successfully navigate this shifting midterm landscape. Reach out to the Majority Strategies team today to get started.