In the pursuit of political victory this cycle, the 2026 General Audience Spotlight: Republican GOTV provides the data-driven roadmap essential for turning competitive races into wins. This comprehensive spotlight focuses on a decisive universe of 17,097,284 registered voters nationwide – modeled as Hard Republicans with mid-to-low turnout propensity – who represent the ultimate “get out the vote” challenge. While this group showed strong engagement in 2024, their turnout was just 43% in the 2022 midterms. By revealing deep demographic, political, and media highlights—such as their primary concerns with inflation and their high engagement with direct mail and streaming services—this spotlight enables…
Winning the Middle
Winning the Middle A 2026 Strategic Roadmap for Voter Persuasion For the 2026 cycle, the persuasion spotlight focuses on registered voters nationwide who are modeled as lean GOP, swing, or lean Dem with a mid-to-high propensity to turn out. This critical segment of the electorate is characterized by several key factors, including: Geographic Concentration: 76% of these voters reside in metro areas with populations of 250,000 or greater. Turnout Volatility: While 84% voted in 2024, only 66% cast a ballot in the 2022 midterms, highlighting the need for consistent engagement. Demographics: The audience over-indexes among voters over age 35, with…
Republican In-the-Bank Voters
2026 Data Insights: A Deep Dive Into the Republican GOTV Audience Majority Strategies takes a people-first, data-driven approach to identifying the voters who will decide the next wave of elections. Our 2026 Republican In-the-Bank Audience Profile focuses on a critical universe: the 27,990,717 registered voters nationwide modeled as “hard Republicans” with a high propensity to turn out. Who Is the Republican In-the-Bank Voter? This audience represents a significant opportunity for campaigns looking to expand their reach. Key demographic highlights include: Over 75% of these voters are over 54 years old. These voters are twice as likely to be over the…
Victory in Purple
Case Study: Victory in Purple A Winning Sheriff’s Race in One of America’s Fastest Growing Counties The Problem Our client, Anthony Hipolito for Sheriff, was running for an open seat in a very purple county, one of the fastest growing counties in the nation, that had Republicans fighting a losing battle based solely on the vote history of expected voters. The Goal We needed to craft a strategic voter contact plan that 1) solidified Hipolito’s base and shored up the middle ground and 2) targeted undecideds who could be motivated by top-of-mind issues and Hipolito’s positions. We needed to flood the zone. The Plan…
Some Voters Are Harder to Reach Than Others
Some voters are harder to motivate than others. Meet the low- and mid-propensity voter. How do you persuade someone less likely to vote? What motivates them to take action and cast their ballot? How do you really reach them? Learn more about how Majority Strategies handled this challenge for a conservative-leaning, pro-environment 501(c)3 in the 2024 race for U.S. Senate in Maryland. The Goal Heading into the 2024 general election, a conservative-leaning, pro-environmental 501(c)3, needed to identify, reach, and persuade low- and mid-propensity Maryland voters who care about the environment to turn out and cast their ballot in an important U.S. Senate race….