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Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.

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data direct mail elections

Direct Mail Keeps Delivering the Goods

Direct mail continues to be a cornerstone of successful campaigns — and for good reason. Its ability to connect, engage, and influence voters is proven.

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data digital

So You Want to Run Streaming TV Ads?

OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably. Embrace OTT/CTV to ensure your message resonates with the right voters at the right time. 

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data digital direct mail

Designing an Absentee and Early Vote Strategy

There is no one-size-fits-all strategy for building an absentee/early vote plan. That’s why we believe in proactively designing a custom absentee/early vote initiative that is unique to each state and the dynamics of each race.

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data digital

Preparing for a Cookie-Less World

Does your digital plan paint broad strokes or target individuals in your audience more precisely? Are you ready for a cookie-less world? The Majority Strategies team can help.

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data digital

Outperform Linear TV With Superior Data Targeting & Premium Inventory

As more consumers shift to ad-supported streaming platforms, the competition for viewer attention intensifies. Our research tells us that 83.9%…

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case study data direct mail elections

Victory Rooted in Identifying Specific Audiences for Turnout

Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.

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data digital direct mail print advertising

Forgiveness?

The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year. The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.

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data digital direct mail elections

Stranger Things Have Happened

Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.

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data digital direct mail elections

Designing Your Absentee and Early Vote Strategy

We are roughly four months away from the November elections and even closer to absentee and early voting windows.

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data elections

Overturning Roe v. Wade

The SCOTUS ruling overturning Roe v. Wade will shakeup the 2022 electoral environment.

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data elections

Audience Spotlight Early Persuasion Targets

Now is the time to get in front of persuadable voters who are motivated by key issues in the news today – rising inflation, education, immigration.

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data direct mail elections

Data and Direct Mail for the Win

Learn how targeting and direct mail helped propel our candidate to victory in this new case study from the Majority Strategies team.

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