The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year.
That plan is estimated to transfer $300-plus billion worth of loan payments onto the backs of American taxpayers.
Many Democrats are commending the move, while others are trying to distance themselves from the President’s proposal.
The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.
Non-College Educated GOP Turnout Voters
This audience is comprised of registered active GOP GOTV turnout target voters over the age of 35 who have not completed college and are less likely to turnout in the 2022 general election.
Approximately 48% of these voters are between 35 and 54 years old, with approximately 25% over the age of 65. Households making less than $50,000 a year make up just over 34% of this audience.
Over 54% place the blame on the Biden Administration’s policies for the rising cost of living.
Because nearly 62% turned out in the 2020 general election but did not vote in the 2018 midterm election, messaging to this audience should be focused on turnout.
Non-College Educated Swing Voters
There are over 10.7 million registered active swing voters who have not completed college and are likely to turnout in the November general election who would benefit from a persuasion campaign.
This audience is over 54% female, and over 33% of this audience is active on social media.
Nearly 1/3 turned out to vote in the 2020 general election but did not vote in the 2018 midterm election.
Ready to get started? Contact the Majority Strategies team today.