Crime continues to rise in major cities around the nation, from New York to Los Angeles.
Polling and elections since 2020 have continued to prove that many voters do not support efforts to defund the police, even in heavily democratic areas.
Using Majority Strategies available data points, customized audiences can be created to target and activate specific voters or constituents who are most likely to be concerned about crime and law enforcement. This includes audiences of swing and lean democrat voters who are opposed to redirecting money away from police departments and Low-Mid Prop republican voters who can be pushed to turnout with defund the police messaging.
EXAMPLE AUDIENCE: OPPOSED TO POLICE REFORMS – SWING/LEAN DEM
There are over 19.6 million registered Swing and Lean Democrat voters across the nation who oppose redirecting money away from police departments.
Over 1/3 of those voters have children in their household, and 39.5% are seniors over the age of 60.
EXAMPLE AUDIENCE: ANTI-DEFUND THE POLICE – LOW/MID PROPENSITY GOP
There are over 13.7 million registered/modeled Republican voters who voted in 2 or less of the last 4 general elections, did not vote in 2018 general election, and are modeled to be opposed to the Defund the Police movement.
Over half of this audience are men, and nearly 40% have children living in their household. Over 53% are heavy social media users.
Majority Strategies’ Issue Spotlight Series looks at a select issue and identifies the available data points that can be utilized to create audiences around this topic for a political/issue-advocacy campaign. Audiences can be created using these data points (and 1,000s more) for omni-channel targeting across mail, mobile, and digital platforms.