As the border crisis continues, the issue of immigration will continue to dominate political elections and legislative fights.
How does your campaign or organization reach audiences of voters or constituents specific to this issue?
At Majority Strategies, we have access to several relevant data points that can be used to create targeted audiences ranging from those voters who are strong immigration policy supporters to those who are undecided on building a border wall.
Here’s a closer look at some of those sample audiences.
MID/LOW PROPENSITY STRONG BORDER WALL SUPPORTERS VOTERS
These registered voters support a border wall but are only somewhat or unlikely to vote in the upcoming election.
These 15.2+ million households across the nation are prime for turnout campaigns focused on giving voters a specific reason to cast their ballot.
Over half of this audience is male, and nearly a third are seniors.
68% are Republican.
PATHWAY TO CITIZENSHIP VOTERS – UNDECIDED
The nearly 31 million registered voters who comprise this audience are high-propensity 2022 general election voters who are undecided on the issue of supporting or opposing a pathway to citizenship for illegal immigrants.
Over half of this audience is female, and over a third are seniors.
Over 40% are parents.
There’s more to learn about the audiences related to immigration and the audiences specific to your district. Contact the Majority Strategies team today for a closer look at your specific targeted audiences.
The Majority Strategies Issue Spotlight Series looks at a select issue and identifies the available data points that can be utilized to create audiences around this topic for a political or issue advocacy campaign. Audiences can be created using these data points (and 1,000s more) for omni-channel targeting across mail, mobile, and digital platforms.