From the onset, our goal was to turn out enough of the proposal’s opponents to overturn the new payroll tax and send a resounding message to city council. Majority Strategies accomplished this by delivering the right message to the right people, in the right medium, at the right time.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsSocial Video Content Guide
Download our “How to” guide on social video content here for our team’s tips for creating professional videos for YouTube, Facebook, Instagram, and other social platforms.
Direct Mail Quick Fold Guide
Direct mail remains a valuable medium in today’s digital-driven landscape.
The Enthusiasm Gap
If the enthusiasm gap continues, campaigns may need to reallocate resources. Instead of focusing solely on high-turnout, staunch Republicans who are likely to vote, more emphasis should be placed on lean GOP and conservative-leaning Independent voters who need targeted GOTV messaging.
An Introduction to the Leesburg Grid
The Leesburg Grid provides the basics of how to develop your messaging strategy and stay on message. Data, analytics, polling, opposition and industry research, and historical analysis are all important components of creating a winning message.
So You Want to Run Streaming TV Ads?
OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably. Embrace OTT/CTV to ensure your message resonates with the right voters at the right time.
Designing an Absentee and Early Vote Strategy
There is no one-size-fits-all strategy for building an absentee/early vote plan. That’s why we believe in proactively designing a custom absentee/early vote initiative that is unique to each state and the dynamics of each race.
Preparing for a Cookie-Less World
Does your digital plan paint broad strokes or target individuals in your audience more precisely? Are you ready for a cookie-less world? The Majority Strategies team can help.
Outperform Linear TV With Superior Data Targeting & Premium Inventory
As more consumers shift to ad-supported streaming platforms, the competition for viewer attention intensifies. Our research tells us that 83.9%…
How to Write a Winning Mail Plan
A data-driven direct mail plan is a key component of a winning campaign. Ready to get started? Reach out to the Majority Strategies team today.
How to Build Name ID With Limited Resources
There are things to do now – today – to ensure you build your name ID and a competitive advantage ahead…
Victory Rooted in Identifying Specific Audiences for Turnout
Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.