February 10, 2026
For the 2026 cycle, the persuasion spotlight focuses on registered voters nationwide who are modeled as lean GOP, swing, or lean Dem with a mid-to-high propensity to turn out.
Learn more with the Majority Strategies team.
In politics, every decision counts, and our clients not only hire us but return to us time and again for one reason – confidence.
Mastering Campaign Photography
January 21, 2026
It’s important for today’s campaigns to understand how they have the power in their hands – through their smartphones – to take the great images that lead to great political advertising.
Republican In-the-Bank Voters
January 16, 2026
Our 2026 Republican In-the-Bank Audience Profile focuses on a critical universe: the 27,990,717 registered voters nationwide modeled as "hard Republicans" with a high propensity to turn out.
Beyond the Basics
January 14, 2026
We’ve learned over our 30 years of experience that knowing what not to do is just as important as knowing the basics of what to do. Here is a look at the most common photography mistakes and how to avoid them to ensure your images are campaign ready.
Good Photography Makes Great Ads
January 9, 2026
Good photography truly makes great ads. Keep the focus on your subject, aim to show personality and likability, and ensure your camera is set to the highest resolution.
Flipping the Michigan House
November 17, 2025
A historic partnership between Majority Strategies, the House Republican Campaign Committee, the Michigan Republican Party, and Michigan Freedom Fund created one cohesive team focused on one clear goal – winning.