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Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.Contact Us
How are people watching TV today?
How are people watching TV today? Learn more from the Majority Strategies team.
In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.
The Final Countdown
The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.
The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year. The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.
Does Linear TV Reach Far Enough?
Campaigns need omni-channel voter contact plans that target voters across direct mail, mobile and digital platforms.
Stranger Things Have Happened
Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.
Designing Your Absentee and Early Vote Strategy
We are roughly four months away from the November elections and even closer to absentee and early voting windows.
Overturning Roe v. Wade
The SCOTUS ruling overturning Roe v. Wade will shakeup the 2022 electoral environment.
Audience Spotlight Early Persuasion Targets
Now is the time to get in front of persuadable voters who are motivated by key issues in the news today – rising inflation, education, immigration.
Data and Direct Mail for the Win
Learn how targeting and direct mail helped propel our candidate to victory in this new case study from the Majority Strategies team.
Issue Spotlight Healthcare
The Majority Strategies data team took a look at a number of relevant data points that can be used to create audiences of voters or constituents specific to the issue of healthcare.