The Leesburg Grid provides the basics of how to develop your messaging strategy and stay on message. Data, analytics, polling, opposition and industry research, and historical analysis are all important components of creating a winning message.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsSo You Want to Run Streaming TV Ads?
OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably. Embrace OTT/CTV to ensure your message resonates with the right voters at the right time.
Designing an Absentee and Early Vote Strategy
There is no one-size-fits-all strategy for building an absentee/early vote plan. That’s why we believe in proactively designing a custom absentee/early vote initiative that is unique to each state and the dynamics of each race.
Preparing for a Cookie-Less World
Does your digital plan paint broad strokes or target individuals in your audience more precisely? Are you ready for a cookie-less world? The Majority Strategies team can help.
Outperform Linear TV With Superior Data Targeting & Premium Inventory
As more consumers shift to ad-supported streaming platforms, the competition for viewer attention intensifies. Our research tells us that 83.9%…
How to Write a Winning Mail Plan
A data-driven direct mail plan is a key component of a winning campaign. Ready to get started? Reach out to the Majority Strategies team today.
How to Build Name ID With Limited Resources
There are things to do now – today – to ensure you build your name ID and a competitive advantage ahead…
Victory Rooted in Identifying Specific Audiences for Turnout
Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.
Navigating Political Primaries: The Strategic Imperative of Multi-Media Campaigning
The Meta outage underscores the strategic imperative of diversifying campaign efforts through a multi-media approach.
Google Premier Partner
Majority Strategies is now a Google Premier Partner – a Top 3% advertiser on their platform.
How are people watching TV today?
How are people watching TV today? Learn more from the Majority Strategies team.
Twitter’s Back
In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.