data digital

Outperform Linear TV With Superior Data Targeting & Premium Inventory

As more consumers shift to ad-supported streaming platforms, the competition for viewer attention intensifies. Our research tells us that 83.9%…

As more consumers shift to ad-supported streaming platforms, the competition for viewer attention intensifies.

Our research tells us that 83.9% of U.S. consumers are on streaming platforms at least occasionally, and Nielsen reports streaming accounts for the most TV time, more than broadcast or cable.

Targeting Capabilities of CTV/Digital vs. Linear TV
Traditional linear TV is limited to broad targeting based on general demographics, which leads to inefficiencies in ad spend and audience engagement. In contrast, digital platforms provide advanced targeting, frequency capping, and real-time analytics.

Majority Strategies’ data allows us to target audiences more precisely and effectively than limited traditional TV.

Advanced Targeting:
Utilizing Majority Strategies’ proprietary data, advertisers can target audiences based on specific demographics, interests, behaviors, and more.

Frequency Capping:
Digital platforms enable control over how often an ad is seen, enhancing user experience and optimizing exposure.

Real-Time Analytics:
Advertisers can track campaign performance in real time and adjust strategies accordingly, ensuring higher ROI.

Key Takeaway
Majority Strategies combines precise targeting with access to premium digital inventory to maximize ad effectiveness and efficiency.

Robust Premium Inventory
Majority Strategies has secured Private Marketplace (PMP) deals with leading streaming services such as Paramount+, Peacock, Max, Discovery+, and more, allowing us to offer:

Exclusive Access:
Our clients’ ads can be placed in high-demand slots that are typically reserved for premium advertisers.

Quality Engagement:
Our clients’ ads are shown in a high-quality environment that attracts engaged viewers, leading to better performance metrics.

Cross-Platform Reach:
Our premium inventory allows advertisers to reach audiences across multiple devices and formats to ensure comprehensive coverage.

Key Takeaway
Majority Strategies has premium inventory contacts with services like Paramount+, Discovery, Peacock, and more to reach cord-cutters and those using both linear and streaming platforms.

Conclusion
Viewers are moving away from traditional linear TV to digital/CTV. CTV has advantages over linear TV – it’s cost-effective and strategic and includes real-time analytics that linear TV does not.

But not all CTV is the same.

Majority Strategies’ data and premium inventory make the difference. 

Contact the Majority Strategies team today to learn more and get started.