There are things to do now – today – to ensure you build your name ID and a competitive advantage ahead of Election Day in November.
How does a campaign do that with limited resources?
Digital advertising.
Digital advertising is a proven way of increasing awareness of candidates and campaigns. Because digital advertising can deliver a message with a high frequency, targeted voters remember the content and can recall the message. This is especially true of video.
Smaller Budgets
With a smaller-scale budget like that of most municipal, local, or county campaigns, candidates can establish who they are, why they are running, and target the voter file to eliminate waste and begin building that all-important name ID.
The key components of a smaller-budget plan?
- :15 Video
- Basic Website/Landing Page
- Video Ads
- Search
Medium-Sized Budgets
With a slightly larger budget like that of most state legislative campaigns or smaller-scale congressional campaigns, additional digital advertising options broaden a candidate’s coverage with likely voters.
Add into the basic plan:
- :15 Video
- Basic Website/Landing Page
- Video Ads
- Search
- Display Ads
- :06 Video to Increase Recall
Larger Budgets
With more to spend, larger campaigns like those running for statewide or federal offices can layer in additional video ad options that provide greater reach as well as key feedback on awareness, ad recall, and favorability.
A good option for larger budgets to round out earlier digital advertising plans:
- :15 Video
- Basic Website/Landing Page
- Video Ads
- Search
- Display Ads
- :06 Video to Increase Recall
- :30 Video for Streaming
- Brand Lift Survey to Measure Recall & Test Creative
No matter the size of your voter contact budget, an experienced digital vendor will be able to help you maximize your budget and achieve your campaign’s goals.
Contact the Majority Strategies team today to get started building your name ID ahead of Election Day.