CASE STUDY: Flipping the Michigan House A 2024 Victory Through Precision Targeting The Problem The political landscape ahead of the 2024 general election presented a challenge for Republican candidates vying for seats in the Michigan House of Representatives. Shifting voter demographics and a competitive political environment put several key districts at risk. The caucus needed help identifying and reaching the right voter audiences to overcome Democrat turnout advantages, especially in swing districts that were crucial to Republicans not losing ground in the House. The Goal The Majority Strategies team needed to develop a data-driven voter contact plan to target high-impact…
A Stunning Mayoral Win
Case Study: Victory in Wausau A Stunning Mayoral Win Against a Democratic Rising Star The Problem The spring 2024 mayoral race in Wausau, Wisconsin, became the state’s most-watched contest, pitting Conservative Doug Diny against incumbent Mayor Katie Rosenberg, who many characterized as a rising star in the Democratic Party with eyes on statewide office. Rosenberg took office following the 2020 mayoral election with a decisive 52%- 47% victory. Up for reelection in 2024, Rosenberg benefited from a strong Democratic base and a late influx of six-figure funding in the campaign’s final days. The Goal The Majority Strategies team needed to craft…
A Re-Election Triumph
CASE STUDY: A Re-Election Triumph Against a Democratic Surge The Problem Sheriff Mike Bouchard, a longtime incumbent Republican, faced a tough challenge in his 2024 re-election bid in Oakland County, Michigan. Over Sheriff Bouchard’s 25-year tenure, Oakland County had shifted dramatically more Democratic, leaving Sheriff Bouchard as the sole countywide Republican officeholder. Another wrinkle: the 2024 presidential race with Kamala Harris and Donald Trump at the top of the ballot intensified straight-ticket voting risks and threatened to overshadow Sheriff Bouchard’s long-standing record and positive name ID. The Goal The campaign needed to break through straight-ticket voting, so the goal was set high to outperform the top of the ticket….
Victory in Purple
Case Study: Victory in Purple A Winning Sheriff’s Race in One of America’s Fastest Growing Counties The Problem Our client, Anthony Hipolito for Sheriff, was running for an open seat in a very purple county, one of the fastest growing counties in the nation, that had Republicans fighting a losing battle based solely on the vote history of expected voters. The Goal We needed to craft a strategic voter contact plan that 1) solidified Hipolito’s base and shored up the middle ground and 2) targeted undecideds who could be motivated by top-of-mind issues and Hipolito’s positions. We needed to flood the zone. The Plan…
Some Voters Are Harder to Reach Than Others
Some voters are harder to motivate than others. Meet the low- and mid-propensity voter. How do you persuade someone less likely to vote? What motivates them to take action and cast their ballot? How do you really reach them? Learn more about how Majority Strategies handled this challenge for a conservative-leaning, pro-environment 501(c)3 in the 2024 race for U.S. Senate in Maryland. The Goal Heading into the 2024 general election, a conservative-leaning, pro-environmental 501(c)3, needed to identify, reach, and persuade low- and mid-propensity Maryland voters who care about the environment to turn out and cast their ballot in an important U.S. Senate race….
Direct Mail Keeps Delivering the Goods
We live in a digital age, but that doesn’t mean digital marketing is the only way to reach voters. Direct mail remains just as relevant — and effective — as ever. In fact, direct mail offers unique advantages that continue to deliver results and win elections. Let’s explore why. Voters Trust Direct Mail A survey by the United States Postal Service found that swing voters say direct mail is the most helpful form of advertising when making their voting decisions — outperforming both TV and online ads. People trust mail. Pulling a letter or postcard from the mailbox is a…
Direct Mail Quick Fold Guide
Within a digital world, studies have shown that direct mail still creates a greater emotional response from targeted audiences and remains key to delivering your message with the needed repetition to create recall and results at the ballot box. A recent USPS study confirmed that 64% of voters surveyed reported political mail reinforced the messaging they saw online and on TV. That established direct mail as the most credible political advertising medium – more credible than television, email, radio, text, phone, social media, and digital ads.1 Compelling creative certainly must be a factor, and the physical nature of direct mail provides…
The Power of the Right Message on the Right Medium
Case Study: The Power of the Right Message on the Right Medium The Problem In his first race for Knox County Mayor in Tennessee, Republican Glenn Jacobs partnered with Majority Strategies for an uphill battle against a large field of candidates that included multiple well-known and better-funded county commissioners. The Goal The Majority Strategies team needed to compliment the campaign’s extensive on-the-ground grassroots outreach plan with an equally robust and targeted voter contact plan – on a budget. The Plan of Action While Jacobs’ primary opponent focused on television and radio, Majority Strategies focused on our client’s message, not the medium, and delivered powerful…
Taking Advocacy to New Heights
Case Study: Taking Advocacy to New Heights Executive Summary Activists in NYC along with the NYC Department of Transportation (DOT) proposed new construction projects that would restrict and change traffic patterns on Fifth Avenue, widen bus lanes, and add bike lanes. Our client was a nonprofit organization representing the high-end retailers of Fifth Avenue who would have been negatively affected had this proposal gone through. Majority Strategies ran a comprehensive campaign, from setup to finish, and was successful in pressuring the city’s lawmakers to kill the NYC DOT’s plan to restrict Fifth Avenue traffic. The Problem Fifth Avenue Association Business…
Protecting the Majority
Case Study: Protecting the Majority A Legislative Majority, Suddenly in Jeopardy Less than six months before Election Day, former Ohio House Speaker Larry Householder was arrested amid a federal $60-million racketeering and bribery investigation. The resulting snowball effect immediately put the GOP significantly behind in establishing the political operation necessary to protect the GOP House majority. The caucus did not have opposition research, nor voter contact plans, nor budgets. Work that would typically have been completed 6 to 12 months prior to the election would now have to be done in just a little over 2 months before the start…