Overall, turnout in the 2024 election was lower than turnout in the 2020 election, but Majority Strategies was successful in persuading 2,355 voters to cast a ballot in 2024 who did not vote in 2020.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsSome Voters Are Harder to Reach Than Others
In October, the Majority Strategies team worked with Seeds of Change to develop four mail pieces of various sizes and folds and run a :15 video on OTT platforms for the final two weeks of the election.
Direct Mail Keeps Delivering the Goods
Direct mail continues to be a cornerstone of successful campaigns — and for good reason. Its ability to connect, engage, and influence voters is proven.
Direct Mail Quick Fold Guide
Direct mail remains a valuable medium in today’s digital-driven landscape.
Designing an Absentee and Early Vote Strategy
There is no one-size-fits-all strategy for building an absentee/early vote plan. That’s why we believe in proactively designing a custom absentee/early vote initiative that is unique to each state and the dynamics of each race.
How to Write a Winning Mail Plan
A data-driven direct mail plan is a key component of a winning campaign. Ready to get started? Reach out to the Majority Strategies team today.
Victory Rooted in Identifying Specific Audiences for Turnout
Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.
Forgiveness?
The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year. The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.
Stranger Things Have Happened
Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.
Designing Your Absentee and Early Vote Strategy
We are roughly four months away from the November elections and even closer to absentee and early voting windows.
Data and Direct Mail for the Win
Learn how targeting and direct mail helped propel our candidate to victory in this new case study from the Majority Strategies team.
CASE STUDY Political Climate Change
The mission was born with the goal of identifying conservative conservationist candidates and the voters who cared about the related issues who were not being targeted by traditional efforts to persuade and turnout on or before Election Day during the 2020 General Election.