Whether you’re an experienced campaigner or a first-time candidate, taking the first steps after you’ve decided to run for office can be daunting. You’ll need help, but who do you hire? How many people? Should they be paid or volunteers? Should they be on retainer, full time, or part time? We suggest you start by hiring an experienced and trusted political consultant who can help you hit the ground running and take you all the way across the finish line on Election Day. There are some important do’s and don’ts to remember when hiring a consulting firm. Download our “How…
Create a Campaign Budget
Campaigns often fail before they even start because they lack a clear, upfront budget. A budget should be realistic, have measurable goals, and be built to get you all the way through Election Day. Download our “How to Create a Campaign Budget” to learn the do’s and don’ts that will keep your spending on track from Day One.
Everything You Need to Start Your Winning Campaign
Launching a campaign is no easy feat. Like starting a small business, there are a million moving parts and no room for error. Whether you are running for a local office or a seat in Congress, having a clear strategic roadmap can be the difference between a victory at the polls and a missed opportunity. To help you hit the ground running, we’ve distilled our decades of experience into the ultimate campaign supply list – a comprehensive guide to launching, funding, and winning this cycle. Here are the highlights of what you’ll find in the full guide: The Foundations: Administrative…
Good Photography Makes Great Ads
Expert Tips from 30 Years in the Field In the world of advocacy and political campaign advertising, images aren’t just photos. They are messages. Whether your ad lands in a crowded mailbox or appears on a busy phone screen, your photography can set the creative apart. Photography is an art, sure, but anyone, anyone, can take a good photo with the right understanding of both the technical and artistic sides. So, what do 2026 political campaigns need to know to take quality images that lead to great ads? First, you need to understand image quality and resolution. Different media require…
Flipping the Michigan House
CASE STUDY: Flipping the Michigan House A 2024 Victory Through Precision Targeting The Problem The political landscape ahead of the 2024 general election presented a challenge for Republican candidates vying for seats in the Michigan House of Representatives. Shifting voter demographics and a competitive political environment put several key districts at risk. The caucus needed help identifying and reaching the right voter audiences to overcome Democrat turnout advantages, especially in swing districts that were crucial to Republicans not losing ground in the House. The Goal The Majority Strategies team needed to develop a data-driven voter contact plan to target high-impact…
A Stunning Mayoral Win
Case Study: Victory in Wausau A Stunning Mayoral Win Against a Democratic Rising Star The Problem The spring 2024 mayoral race in Wausau, Wisconsin, became the state’s most-watched contest, pitting Conservative Doug Diny against incumbent Mayor Katie Rosenberg, who many characterized as a rising star in the Democratic Party with eyes on statewide office. Rosenberg took office following the 2020 mayoral election with a decisive 52%- 47% victory. Up for reelection in 2024, Rosenberg benefited from a strong Democratic base and a late influx of six-figure funding in the campaign’s final days. The Goal The Majority Strategies team needed to craft…
A Re-Election Triumph
CASE STUDY: A Re-Election Triumph Against a Democratic Surge The Problem Sheriff Mike Bouchard, a longtime incumbent Republican, faced a tough challenge in his 2024 re-election bid in Oakland County, Michigan. Over Sheriff Bouchard’s 25-year tenure, Oakland County had shifted dramatically more Democratic, leaving Sheriff Bouchard as the sole countywide Republican officeholder. Another wrinkle: the 2024 presidential race with Kamala Harris and Donald Trump at the top of the ballot intensified straight-ticket voting risks and threatened to overshadow Sheriff Bouchard’s long-standing record and positive name ID. The Goal The campaign needed to break through straight-ticket voting, so the goal was set high to outperform the top of the ticket….
Victory in Purple
Case Study: Victory in Purple A Winning Sheriff’s Race in One of America’s Fastest Growing Counties The Problem Our client, Anthony Hipolito for Sheriff, was running for an open seat in a very purple county, one of the fastest growing counties in the nation, that had Republicans fighting a losing battle based solely on the vote history of expected voters. The Goal We needed to craft a strategic voter contact plan that 1) solidified Hipolito’s base and shored up the middle ground and 2) targeted undecideds who could be motivated by top-of-mind issues and Hipolito’s positions. We needed to flood the zone. The Plan…
Some Voters Are Harder to Reach Than Others
Some voters are harder to motivate than others. Meet the low- and mid-propensity voter. How do you persuade someone less likely to vote? What motivates them to take action and cast their ballot? How do you really reach them? Learn more about how Majority Strategies handled this challenge for a conservative-leaning, pro-environment 501(c)3 in the 2024 race for U.S. Senate in Maryland. The Goal Heading into the 2024 general election, a conservative-leaning, pro-environmental 501(c)3, needed to identify, reach, and persuade low- and mid-propensity Maryland voters who care about the environment to turn out and cast their ballot in an important U.S. Senate race….
Direct Mail Keeps Delivering the Goods
We live in a digital age, but that doesn’t mean digital marketing is the only way to reach voters. Direct mail remains just as relevant — and effective — as ever. In fact, direct mail offers unique advantages that continue to deliver results and win elections. Let’s explore why. Voters Trust Direct Mail A survey by the United States Postal Service found that swing voters say direct mail is the most helpful form of advertising when making their voting decisions — outperforming both TV and online ads. People trust mail. Pulling a letter or postcard from the mailbox is a…