Our client’s long-standing commitment to the environment drove them to look for ways to change the debate about conservationism and environmentalism from focusing almost exclusively on liberal Democrats and the Green New Deal to showcasing conservative Republicans who understand the need for both environmental as well as fiscal protections.
The mission was born with the goal of identifying conservative conservationist candidates and the voters who cared about the related issues who were not being targeted by traditional efforts to persuade and turnout on or before Election Day during the 2020 General Election.
After identifying conservative conservationist candidates in five target states and three congressional districts (AZ, IA, KY, ME, WY, IN-5, NJ-11 and NM-2) during the 2020 General Election as well as the runoff election in Georgia in 2021, Majority Strategies’ data insights found targeted audiences of voters to reach with a focus on turnout, specifically absentee and early voting.
Majority Strategies used creative direct mail and/or digital advertising to persuade voters with a better understanding of each candidate’s positions on environmental and other top issues before urging them to cast their ballot via absentee ballot or early voting.
Partnering with Majority Strategies, our client was able to increase turnout 7.8% from expected in the 2020 General Election.
Over 590,347 Voters Contacted
46,111 Increased Votes Amongst Target Voters
Estimated Turnout 81.2%
Actual Turnout 89.1%
Of the 525,753 Voters Within Our Target Audience That Voted:
33.6% Voted on Election Day
66.4% Voted Absentee or Early in Person
138,771 Voted Absentee/Early for the 1st Time
224,744 Voted in 2020 But Not in 2016 (Despite Being Registered at the Time)
5.0% Turnout Lift
5,374 Targeted Voters Cast a Ballot in 2020 Who Did Not Vote in 2016
7,680 Unexpected Votes Were Cast From Our Target Audience
7.0% Turnout Lift
6,711 Additional Votes From Our Target Audience
22,598 Target Voters Cast an Absentee/Early Ballot for the 1st Time
4,003 Target Voters Cast an Absentee/ Early Ballot for the 1st Time
Learn more and get started with the Majority Strategies team today.