Within a digital world, studies have shown that direct mail still creates a greater emotional response from targeted audiences and remains key to delivering your message with the needed repetition to create recall and results at the ballot box. A recent USPS study confirmed that 64% of voters surveyed reported political mail reinforced the messaging they saw online and on TV. That established direct mail as the most credible political advertising medium – more credible than television, email, radio, text, phone, social media, and digital ads.1 Compelling creative certainly must be a factor, and the physical nature of direct mail provides…
The Power of the Right Message on the Right Medium
Case Study: The Power of the Right Message on the Right Medium The Problem In his first race for Knox County Mayor in Tennessee, Republican Glenn Jacobs partnered with Majority Strategies for an uphill battle against a large field of candidates that included multiple well-known and better-funded county commissioners. The Goal The Majority Strategies team needed to compliment the campaign’s extensive on-the-ground grassroots outreach plan with an equally robust and targeted voter contact plan – on a budget. The Plan of Action While Jacobs’ primary opponent focused on television and radio, Majority Strategies focused on our client’s message, not the medium, and delivered powerful…
Taking Advocacy to New Heights
Case Study: Taking Advocacy to New Heights Executive Summary Activists in NYC along with the NYC Department of Transportation (DOT) proposed new construction projects that would restrict and change traffic patterns on Fifth Avenue, widen bus lanes, and add bike lanes. Our client was a nonprofit organization representing the high-end retailers of Fifth Avenue who would have been negatively affected had this proposal gone through. Majority Strategies ran a comprehensive campaign, from setup to finish, and was successful in pressuring the city’s lawmakers to kill the NYC DOT’s plan to restrict Fifth Avenue traffic. The Problem Fifth Avenue Association Business…
Protecting the Majority
Case Study: Protecting the Majority A Legislative Majority, Suddenly in Jeopardy Less than six months before Election Day, former Ohio House Speaker Larry Householder was arrested amid a federal $60-million racketeering and bribery investigation. The resulting snowball effect immediately put the GOP significantly behind in establishing the political operation necessary to protect the GOP House majority. The caucus did not have opposition research, nor voter contact plans, nor budgets. Work that would typically have been completed 6 to 12 months prior to the election would now have to be done in just a little over 2 months before the start…