OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably. Embrace OTT/CTV to ensure your message resonates with the right voters at the right time.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsDesigning an Absentee and Early Vote Strategy
There is no one-size-fits-all strategy for building an absentee/early vote plan. That’s why we believe in proactively designing a custom absentee/early vote initiative that is unique to each state and the dynamics of each race.
Preparing for a Cookie-Less World
Does your digital plan paint broad strokes or target individuals in your audience more precisely? Are you ready for a cookie-less world? The Majority Strategies team can help.
Outperform Linear TV With Superior Data Targeting & Premium Inventory
As more consumers shift to ad-supported streaming platforms, the competition for viewer attention intensifies. Our research tells us that 83.9%…
How to Build Name ID With Limited Resources
There are things to do now – today – to ensure you build your name ID and a competitive advantage ahead…
Navigating Political Primaries: The Strategic Imperative of Multi-Media Campaigning
The Meta outage underscores the strategic imperative of diversifying campaign efforts through a multi-media approach.
How are people watching TV today?
How are people watching TV today? Learn more from the Majority Strategies team.
Twitter’s Back
In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.
The Final Countdown
The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.
Forgiveness?
The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year. The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.
Does Linear TV Reach Far Enough?
Campaigns need omni-channel voter contact plans that target voters across direct mail, mobile and digital platforms.
Stranger Things Have Happened
Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.