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Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.

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digital elctions

How to Build Name ID With Limited Resources

There are things to do now – today – to ensure you build your name ID and a competitive advantage ahead…

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digital

Navigating Political Primaries: The Strategic Imperative of Multi-Media Campaigning

The Meta outage underscores the strategic imperative of diversifying campaign efforts through a multi-media approach.

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digital

How are people watching TV today?

How are people watching TV today? Learn more from the Majority Strategies team.

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digital elections

Twitter’s Back

In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.

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digital elections

The Final Countdown

The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.

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data digital direct mail print advertising

Forgiveness?

The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year. The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.

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digital

Does Linear TV Reach Far Enough?

Campaigns need omni-channel voter contact plans that target voters across direct mail, mobile and digital platforms.

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data digital direct mail elections

Stranger Things Have Happened

Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.

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data digital direct mail elections

Designing Your Absentee and Early Vote Strategy

We are roughly four months away from the November elections and even closer to absentee and early voting windows.

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advocacy data digital

Lessons Learned

Majority Strategies partnered with St. Thomas More, a private school in Washington, D.C., to raise awareness of the school, its unique approach to education, and scholarship opportunities available to new students.

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advocacy data digital

Coming to the Rescue of Christmas

Majority Strategies’ sophisticated targeting and insights, decades of advocacy experience, and creative and digital professionals worked to produce a complete, from the ground up advocacy campaign with the desired results. 

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advocacy brand data digital elections

Quality vs. Quantity

Majority Strategies partnered with a Micromobility Company to acquire users for their mobility app. Our objective was increased ridership.

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