The Meta outage underscores the strategic imperative of diversifying campaign efforts through a multi-media approach.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsHow are people watching TV today?
How are people watching TV today? Learn more from the Majority Strategies team.
Twitter’s Back
In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.
The Final Countdown
The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.
Forgiveness?
The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year. The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.
Does Linear TV Reach Far Enough?
Campaigns need omni-channel voter contact plans that target voters across direct mail, mobile and digital platforms.
Stranger Things Have Happened
Plan for a robust, cross-channel turnout operation, no matter what the polls say, to capitalize on the GOP base’s enthusiasm.
Designing Your Absentee and Early Vote Strategy
We are roughly four months away from the November elections and even closer to absentee and early voting windows.
Lessons Learned
Majority Strategies partnered with St. Thomas More, a private school in Washington, D.C., to raise awareness of the school, its unique approach to education, and scholarship opportunities available to new students.
Coming to the Rescue of Christmas
Majority Strategies’ sophisticated targeting and insights, decades of advocacy experience, and creative and digital professionals worked to produce a complete, from the ground up advocacy campaign with the desired results.
Quality vs. Quantity
Majority Strategies partnered with a Micromobility Company to acquire users for their mobility app. Our objective was increased ridership.
How Are You Watching the Games?
An estimated 85% of Olympic viewers with online access will use their smartphone or tablet as a second screen to view the games.