Expert Tips from 30 Years in the Field In the world of advocacy and political campaign advertising, images aren’t just photos. They are messages. Whether your ad lands in a crowded mailbox or appears on a busy phone screen, your photography can set the creative apart. Photography is an art, sure, but anyone, anyone, can take a good photo with the right understanding of both the technical and artistic sides. So, what do 2026 political campaigns need to know to take quality images that lead to great ads? First, you need to understand image quality and resolution. Different media require…
Flipping the Michigan House
CASE STUDY: Flipping the Michigan House A 2024 Victory Through Precision Targeting The Problem The political landscape ahead of the 2024 general election presented a challenge for Republican candidates vying for seats in the Michigan House of Representatives. Shifting voter demographics and a competitive political environment put several key districts at risk. The caucus needed help identifying and reaching the right voter audiences to overcome Democrat turnout advantages, especially in swing districts that were crucial to Republicans not losing ground in the House. The Goal The Majority Strategies team needed to develop a data-driven voter contact plan to target high-impact…
A New Approach to An Age-Old Problem
Case Study: A New Approach to an Age-Old Problem Successfully Driving Ticket Sales & Revenue for the Nixon Foundation Library The Problem In the post-pandemic world, museums and libraries continued to face the challenge of getting the public back to our nation’s treasured learning institutions. The Richard Nixon Presidential Library and Museum in Yorba Linda, California, has partnered with Majority Strategies since 2023 to develop and execute a strategy that would drive interest and visitors to the museum’s limited-run exhibits. Known for its interactive and highly engaging exhibits, the Nixon Library needed help competing for summer visitors in a community…
A Re-Election Triumph
CASE STUDY: A Re-Election Triumph Against a Democratic Surge The Problem Sheriff Mike Bouchard, a longtime incumbent Republican, faced a tough challenge in his 2024 re-election bid in Oakland County, Michigan. Over Sheriff Bouchard’s 25-year tenure, Oakland County had shifted dramatically more Democratic, leaving Sheriff Bouchard as the sole countywide Republican officeholder. Another wrinkle: the 2024 presidential race with Kamala Harris and Donald Trump at the top of the ballot intensified straight-ticket voting risks and threatened to overshadow Sheriff Bouchard’s long-standing record and positive name ID. The Goal The campaign needed to break through straight-ticket voting, so the goal was set high to outperform the top of the ticket….
Majority Strategies Earns Google Premier Partner Status
Over the past 30 years, Majority Strategies has built a legacy of trust and results for Republican campaigns from the Courthouse to the White House. We are proud to highlight that Majority Strategies has been named a Google Premier Partner again for 2025 – an elite designation that positions us to deliver unparalleled digital advertising solutions for campaigns of all sizes. What Does Google Premier Partner Status Mean? Google Premier Partner status is awarded to the top 3% of Google Ads partners in the nation. The designation recognizes agencies that demonstrate exceptional expertise, client success, and innovation in digital advertising….
Victory in Purple
Case Study: Victory in Purple A Winning Sheriff’s Race in One of America’s Fastest Growing Counties The Problem Our client, Anthony Hipolito for Sheriff, was running for an open seat in a very purple county, one of the fastest growing counties in the nation, that had Republicans fighting a losing battle based solely on the vote history of expected voters. The Goal We needed to craft a strategic voter contact plan that 1) solidified Hipolito’s base and shored up the middle ground and 2) targeted undecideds who could be motivated by top-of-mind issues and Hipolito’s positions. We needed to flood the zone. The Plan…
So You Want to Run Streaming TV Ads?
Running streaming TV ads can be a game-changer for political campaigns, especially for smaller ones with limited budgets. Over-The-Top (OTT) and Connected TV (CTV) advertising democratize TV advertising, making it accessible and affordable. This guide will show you how to effectively use streaming TV ads, from targeting voter files to practical applications across different campaign phases. We’ll also cover how to buy ads, budget considerations, and creating compelling OTT spots. Democratizing TV Advertising for Smaller Campaigns Affordable Access: Traditional TV ads can be prohibitively expensive, often costing thousands for a 30-second spot. OTT/CTV offers a cost-effective alternative. Campaigns can now…
Increasing Catholic School Enrollment
Case Study: Taking Advocacy to New Heights Developing a Successful Campaign from the Ground Up The Problem St. Thomas More Catholic Academy is a Catholic school in Washington, D.C., that had the capacity for more students for the 2021-2022 school year. Majority Strategies partnered with St. Thomas More to raise awareness of the school, their unique approach to education, and scholarship opportunities available to new students. The Goal The goal was to increase enrollment by at least 30 new students. The Plan of Action Majority Strategies launched a 4-month campaign to reach parents of children ages 2 through 12….
The Power of the Right Message on the Right Medium
Case Study: The Power of the Right Message on the Right Medium The Problem In his first race for Knox County Mayor in Tennessee, Republican Glenn Jacobs partnered with Majority Strategies for an uphill battle against a large field of candidates that included multiple well-known and better-funded county commissioners. The Goal The Majority Strategies team needed to compliment the campaign’s extensive on-the-ground grassroots outreach plan with an equally robust and targeted voter contact plan – on a budget. The Plan of Action While Jacobs’ primary opponent focused on television and radio, Majority Strategies focused on our client’s message, not the medium, and delivered powerful…
Taking Advocacy to New Heights
Case Study: Taking Advocacy to New Heights Executive Summary Activists in NYC along with the NYC Department of Transportation (DOT) proposed new construction projects that would restrict and change traffic patterns on Fifth Avenue, widen bus lanes, and add bike lanes. Our client was a nonprofit organization representing the high-end retailers of Fifth Avenue who would have been negatively affected had this proposal gone through. Majority Strategies ran a comprehensive campaign, from setup to finish, and was successful in pressuring the city’s lawmakers to kill the NYC DOT’s plan to restrict Fifth Avenue traffic. The Problem Fifth Avenue Association Business…