Overall, turnout in the 2024 election was lower than turnout in the 2020 election, but Majority Strategies was successful in persuading 2,355 voters to cast a ballot in 2024 who did not vote in 2020.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsSocial Video Content Guide
Download our “How to” guide on social video content here for our team’s tips for creating professional videos for YouTube, Facebook, Instagram, and other social platforms.
So You Want to Run Streaming TV Ads?
OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably. Embrace OTT/CTV to ensure your message resonates with the right voters at the right time.
Designing an Absentee and Early Vote Strategy
There is no one-size-fits-all strategy for building an absentee/early vote plan. That’s why we believe in proactively designing a custom absentee/early vote initiative that is unique to each state and the dynamics of each race.
Preparing for a Cookie-Less World
Does your digital plan paint broad strokes or target individuals in your audience more precisely? Are you ready for a cookie-less world? The Majority Strategies team can help.
Outperform Linear TV With Superior Data Targeting & Premium Inventory
As more consumers shift to ad-supported streaming platforms, the competition for viewer attention intensifies. Our research tells us that 83.9%…
How to Build Name ID With Limited Resources
There are things to do now – today – to ensure you build your name ID and a competitive advantage ahead…
Navigating Political Primaries: The Strategic Imperative of Multi-Media Campaigning
The Meta outage underscores the strategic imperative of diversifying campaign efforts through a multi-media approach.
How are people watching TV today?
How are people watching TV today? Learn more from the Majority Strategies team.
Twitter’s Back
In 2019, Twitter instituted a ban on most advertising by political campaigns and advocacy groups on its platform. Last week, Twitter announced they are dropping the ban and allowing political and cause-based ads to return.
The Final Countdown
The Facebook blackout is officially in effect for political campaigns, but that does not mean you cannot increase spending or launch a last-minute campaign elsewhere.
Forgiveness?
The Biden Administration recently announced a plan to forgive $10,000-$20,000 of federal student loans for anyone earning less than $125,000 a year. The Majority Strategies team analyzed different audiences of voters to either persuade or turnout on the issue in November’s general election.