Properly managed and combined with the right keyword matching and a meaningful landing page that is focused on conversion, an AdWords campaign is an important element of an effective digital campaign.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsRolling Out Your Digital Campaign
In today’s #StrategySession, our digital team shares insight into the top mistakes made when rolling out a digital campaign, and most importantly, how to avoid them.
Case Study XFL
Majority Strategies partnered with the XFL to help drive ticket sales for the league. Learn more.
Testing Messages on Digital
One of the great pros of digital advertising? It’s quantifiable, with data and metrics that tell us how ads are performing. That means digital advertising is a relatively easy (and inexpensive) way to test your messages and learn what the strongest message is for your targeted audience.
Communicating During the COVID-19 Pandemic
Because of COVID-19 and the cancelations and postponements of events across the nation, campaigns should anticipate more people being home, going online, and being engaged online for longer periods of time.
Be Informed & Prepared
Uncertainty about the COVID-19 virus has left many unsure how to communicate with their targeted audiences. Our advice: Don’t panic. Pivot.
A Guide to OTT Ad Buying
In 2020, OTT (Over the Top) is expected to surpass 200 million users, reaching more than 70% of all Americans each month.
Digital Advertising for Advocacy
Michigan-based Great Lakes Education Project (GLEP) partnered with Majority Strategies to develop and execute an awareness campaign focused on the state of Michigan public schools.
The State of Digital Advertising February 2020
Recently, there have been dramatic changes to digital advertising in politics. 2020 campaigns need to understand what these changes mean and their options going forward.
How to Build Name ID
Whether your primary election is in March or August, there are things to do now – today – to ensure you build your name ID and a competitive advantage ahead of Election Day.
The Year of Change
Today, Facebook announced additional changes to political advertising on its platforms, including Instagram. Campaigns in 2020 need to understand what these changes mean and their options going forward to effectively reach their targeted audiences of voters.
Survey 2020 Digital Advertising
Thank you for your vote. The Majority Strategies team hears you. We will bring you new content in 2020 focused on digital advertising.