Uncertainty about the COVID-19 virus has left many unsure how to communicate with their targeted audiences.
For campaigns, the effectiveness of traditional field work like door-to-door or collecting signatures for petitions has been compromised. For businesses, many of whom would have advertised to audiences at now-canceled events, finding those people and having a 1 to 1 conversation requires a new way of thinking.
Our advice: Don’t panic. Pivot.
The audience you are already talking to – whether that be consumers or targeted primary voters – is one you should continue talking to.
Find Your Audience With Better Data
We can help you communicate with any of the voter contact audiences you were targeting through your field or volunteer channels.
Deliver the Right Message
Better data ensures you can deliver the right message to the right audience, including those most affected by the COVID-19 virus like Seniors or Mothers of School-Aged Children who would be engaged in the pro-active steps and leadership you are providing during this uncertain time.
Communicating to a large audience 1 to 1, immediately and efficiently, will require the right data and the right tech.
At Majority Strategies, we can deliver those types of mass communications, instantaneously at scale.