Randy Kammerdiener brings us #13 in our countdown of the Best of the Blog 2019. In “How to Write a Winning Mail Plan,” Randy shares his best advice for today’s political campaigns to get the most out of their direct mail budget.
“A recent USPS study reported mail was considered the most credible source of political outreach, coming in at 68% and outranking TV ads at 59%. Direct mail remains a valuable medium today and key to delivering your message with the needed repetition to create recall and results at the ballot box. In today’s #StrategySession, Randy Kammerdiener shares his advice on how to write a winning general election mail plan.”