Here’s #14 in our countdown of the Best of the Blog 2019, with Reid Vineis answering, “Can the Trump Effect be Recreated?”
“President Trump is a master of social media. He has a command of social networks greater than any past presidents or current candidates today. When the President acts online, it quickly impacts action in the real world, driving news cycles, activating supporters, and raising millions of donations. Many candidates seek to emulate President Trump’s social media strategy, most often attempting to emulate the President on Twitter. However, it is actually the campaign’s targeted Facebook advertising that most candidates should be eyeing.”