Everybody Loves Mail!

The Continued Importance of Print Advertising and Direct Mail
April 25, 2016
Randy Kammerdiener

We are like kids in the candy store at our mailboxes.

People love mail, and it’s become an important part of our everyday lives. We wait for it, and once we collect our mail, we give it our undivided attention for up to 30 minutes a day.

30 minutes!

Have you ever heard of a 30-minute political TV ad? Of course you haven’t.

No other medium can hold a user’s attention like mail.

What does all this mean?

It means mail reaches a receptive audience. Mail isn’t looked at as an interruption like a phone call or TV ad. People want to get their mail, and once they do, they want to look at it and often keep it.

With the right mail, you can make a unique personal and emotional connection with voters – one they will carry with them to the polls.

Learn More About the Power of Voter Contact Mail:

Mail: Alive and Well

Targeting: Where in the World Are Your Voters?

A Day in the Life: Watch a Voter Contact Mail Piece's Journey