#ByDesign: Highlights From Our Creative Team
December 21, 2016
Majority Strategies

I can’t even begin to imagine how many gallons of coffee our team consumes during the busiest times of the year.

There’s a coffee shop around the corner, a convenience store just outside, and a ready-and-waiting pot in the break room.

It’s part of our everyday, and for many in and out of the Majority Strategies office, the Starbucks chain is their go-to source.

Love them or not, Starbucks has become a part of America’s culture, and their holiday cups, first unveiled in 1997, have become ubiquitous with the holiday season.

The unveiling of the holiday cup has grown into its own “thing,” with the cup design being met some years with opposition (cue last year’s minimalist design with the ombre red and no decoration.)

This year, Starbucks went straight to their customers and used their designs to decorate their red cups for the holidays.

In today’s #ArtCrush, we leant our hand to this season’s offerings.

The U.S. Capitol:

A little GOP flair:

The White House:

Imagine this as your holiday card next year, an end-of-year newsletter, a thank you to staff and volunteers or a leave behind at an event.

We often bring pop culture into our work as the basis of a direct mail piece or targeted mobile ad. The immediate recognition by the audience makes for the connection we need to cut through the clutter, especially at the holidays or during the election cycle, to deliver the message in an eye-catching and memorable way.

Let’s grab coffee and talk more.