Senior National Strategist Chris Faulkner joins our #StrategySession today to share his experience and best advice for 2020 campaigns on how to frame the message.
Develop Your Message.
Winning candidates understand that voters will need to have a concise explanation of who the candidate is. The Leesburg Grid is a vital tool to successfully framing a message and should be reviewed regularly by the candidate and campaign to stay on message.
Learn more about the Leesburg Grid and how it can help you develop and stay on message.
Set Your Message to “Repeat.”
Say it once. Say it twice. Say it again and again. Winning campaigns repeat their message often. It’s important to note, we are talking about the message itself, not necessarily the creative framing the message. Your message needs to be delivered in new and exciting ways to catch the attention of your targeted audience and resonate. Winning candidates repeat their message to the point it is painfulfor staff and supporters to hear. Remember, undecided voters will take longer to seize on this information.
Read more about the science of delivering a message and the mere exposure theory.
Define Your Opponent and the Race.
Winning campaigns create a sharp, clear contrast between their opponents to frame public opinion. Doing so helps to dictate what message is being discussed in public. Winning campaigns cannot allow their opponents to seize the opportunity to define the race themselves.
Learn more about what makes a good contrast.
Earn Your Media Coverage.
They call it earned media for a reason. Winning campaigns don’t whine about lack of coverage; winning campaigns make their message interesting enough to cover and work for it.
Now that you have your message, Randy Kammerdiener shares how to write a winning mail plan in this #StrategySession.