At Majority Strategies, we’re celebrating the new year by looking back at the Best of the Blog 2020.
#20
There are things to do now – today – to ensure campaigns build name ID and a competitive advantage ahead of Election Day. How does a campaign do that with limited resources? Digital advertising. Here’s #20 in our countdown of the Best of the Blog 2020.
#19
D.C. “Fly-Ins” used to provide a forum for policymakers and advocates to interact on the issues impacting your organization. The new normal ushered in by COVID-19 has made these traditional Fly-In programs impossible, though, stalling agendas that are reliant on in-person meetings to activate vocal supporters. It’s time to pivot and adapt with #19 in our Best of the Blog 2020 countdown.
#18
Learn more about how to move forward with digital advertising, build trust, and set the stage for future campaign-related conversions with “A Guide to Digital Advertising During the COVID-19 Crisis,” #18 in our countdown of the Best of the Blog 2020.
#17
Every pivotal election in our country’s history has been marked by key moments that have shifted the political landscape. The 2020 cycle was already marked by a global health crisis, a national debate over social justice, and millions of Americans out of work, but the passing of Justice Ruth Bader Ginsburg fundamentally shifted the election for candidates up and down the ballot. The nomination and confirmation of a Supreme Court justice put the election on an unforeseen trajectory.
#16
2020 campaigns needed to think about turnout differently. Majority Strategies’ Director of Analytics & Audience Insights Ashley O’Rourke shares the highlights of her panel discussion at Campaign & Elections CampaignTech at Home, “Developing and Executing Digitally-Driven GOTV and Vote-by-Mail Programs in 2020,” in #16 in our countdown.
#15
Michigan-based Great Lakes Education Project (GLEP) partnered with Majority Strategies to develop and execute an awareness campaign focused on the state of Michigan public schools. Take a look at #15 in our Best of the Blog 2020 countdown.
#14
COVID-19 and its effects are going to be with us for years. That’s the reality we face and the proverbial “new normal” referenced alongside “uncertainty” and “unprecedented” in nearly every TV ad or conversation of late. The normal we knew is gone, and it’s not coming back. It’s time to accept, pivot and adapt – and quickly.
#13
Majority Strategies partnered with the XFL to help drive ticket sales for the league. Here’s #13 in our countdown.
#12
2020 proved the importance of having a vote-by-mail strategy. How do you create one? Learn more in #12 in our countdown of the Best of the Blog 2020.
#11
In #11 in our Best of the Blog 2020 countdown, the Majority Strategies team shares how a combination of digital, mobile, and mail helped a Republican challenger face the uphill battle against an incumbent Democrat in a blue state swing district.
#10
Those looking to impact change in the arena of issue advocacy should embrace change; doing so will allow them to build a grassroots army, motivate and activate their audience, and do so at a lower cost with greater outcomes. Learn more about 2020’s advocacy trends in #10 in our countdown of the Best of the Blog 2020.
#9
In #9 in our countdown, learn how a state representative teamed with Majority Strategies to use digital advertising to support his community and constituents through the COVID-19 pandemic.
#8
Facebook’s blackout on new political ads leading up to and following Election Day put many political advertisers in a bind. Majority Strategies had the solution. Learn more in #8 in our countdown of the Best of the Blog 2020.
#7
Too often, absentee and early vote strategies are put on the back burner until right before the convenience voting window opens. The best approach is formulating an absentee and early voting plan early, setting clear goals and tactics, and using the primary season to test and refine your plans ahead of the general election. Learn more in this #StrategySession and #7 in our 2020 countdown.
#6
The 2020 political landscape changed with COVID-19, and campaigns needed to rapidly adapt to the changing environment created by stay-at-home orders and new social distancing norms. Coming in at #6 in our countdown of the Best of the Blog 2020, here are the keys to virtual campaigning.
#5
Our advocacy team was happy to help Mystic Aquarium with a successful advocacy campaign to import five beluga whales from Canada. This case study comes in at #5 in our countdown of the Best of the Blog 2020.
#4
Get to know Sr. National Communications Strategist and Community Architect Marcie Kinzel in #4 in our countdown of the Best of the Blog 2020.
#3
Nearly 20% of all U.S. households have cut the cord, eliminating 25 million households that were reached with cable and broadcast advertising. Learn about OTT ad buying in #3 in our countdown of the Best of the Blog 2020.
#2
In #2 in our 2020 countdown, learn how the Majority Strategies team combined data with direct mail to help a state legislative candidate unseat a four-term incumbent.
#1
Are you ready for the First 100 Days of the new Congress to make your voice heard and position your issue at the forefront of discussions surrounding legislation? Here’s our top blog post of 2020.