A picture is indeed worth a thousand words, but the static nature of a photograph captures just one single moment in time.
Video, you may be thinking, seems like the logical next-step to the photograph, but you’d be skipping something.
A cinemagraph is an image with one select element “moving” while the rest of the photograph remains still.
When executed properly, the cinemagraph creates a looping video-within-a-photo with subtle, continuous, eye-catching motion.
Here’s an example:
A photograph of a fire is nice, but aren’t you watching the flames dance in this cinemagraph? That kind of movement draws the viewer in and evokes a special memory, the kind of warmth you feel in your heart.
Now combine that cinemagraph with something unexpected, like a pile of money.
Next, add a message about wasteful spending, and now you have a thought-provoking, memorable ad.
To learn more about cinemagraphs, GIFs or targeted mobile advertising in general, reach out to us today.
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