The Majority Strategies data team takes a closer look at this important audience of hunters in today’s data-focused #StrategySession.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsCase Study: Data to the Rescue
Learn more about the importance of data and targeting in this new case study from the Majority Strategies team.
Case Study: Defending and Strengthening a Legislative Majority
A new case study from the Majority Strategies team shares how we helped defend and strengthen a legislative majority in unprecedented circumstances.
Number 2 in Our Best of the Blog 2020 Countdown
Learn how the Majority Strategies team combined data with direct mail to help a state legislative candidate unseat a four-term incumbent.
Number 13 in Our Best of the Blog 2020 Countdown
Learn how Majority Strategies partnered with the XFL to help drive ticket sales for the league.
Number 16 in Our Best of the Blog 2020 Countdown
Today marks #16 in our Best of the Blog 2020 countdown.
The Power of Direct Mail and Data
Learn how the Majority Strategies team combined data with direct mail to help a state legislative candidate unseat a four-term incumbent.
Digital Integration
Reid Vineis, Vice President of Digital at Majority Strategies, recently led a panel discussion at Campaign & Elections CampaignTech at Home event on why digital integration is more important than ever for campaigns.
Digitally-Driven GOTV in 2020
Majority Strategies’ Director of Analytics & Audience Insights Ashley O’Rourke shares the highlights of her recent panel discussion at Campaign & Elections CampaignTech at Home, “Developing and Executing Digitally-Driven GOTV and Vote-by-Mail Programs in 2020.”
Activating Champions
Audience building is at the core of the Community Architect program, and data is at the core of audience building. Remember, successful advocacy begins and ends with data.
Why the Old Model is Broken
The key to effective advocacy efforts is to engage a community of real people who share a passionate interest in your issue. Organizations and brands that build strong communities position themselves for further growth and success.
Match Made
Time is the enemy of campaigns. That has never been truer than 2020, as COVID-19 disrupts “business as usual,” forcing campaigns to pivot and adapt and rethink voter contact.