“Sure, everyone’s talking about artificial intelligence and its influence on campaigns heading into 2024. But that doesn’t mean all the other technologies that shape campaigns are just going to disappear — including the ones that strategists wish would.
Score spoke with more than a dozen operatives at CampaignTech East, a confab of digital campaign experts at National Harbor last week, to see which digital trends they hope campaigns ditch in the 2024 cycle. Here’s what they had to say:”