DIGITAL STRATEGISTS BROADLY UNHAPPY WITH GOOGLE’S AD POLICY CHANGES

“Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible. ‘Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,’ she said Thursday at C&E’s CampaignTech Innovation Summit in DC.”