“One way to look at the Bloomberg campaign is as proof that attention-hacking digital and media strategies are mostly hot air — a quadrennial transfer of money from campaigns to creative consultants and media outlets that’s hyped but not all that productive. If $500 million can’t win you one state in the primary, what does that say about the Trump campaign digital ad juggernaut Democrats are terrified to go up against? Just how effective are all those pesky, political ads Facebook refuses to fact check?”
Bloomberg’s $500 Million Experiment Worked
“One way to look at the Bloomberg campaign is as proof that attention-hacking digital and media strategies are mostly hot air —…