Google, where, oh, where have your serifs gone?
Earlier this year, Google unveiled a new and controversial update to their company logo. The bright colors remain, but the new streamlined sans-serif typeface called “Product Sans” left many wishing for the Google logo days of old.
Is it better to stick with a logo, or change with the times and attempt to stay ahead of the design curve?
Google plowed ahead. So has Pepsi-Cola, which has changed its logo dramatically over the decades while experimenting with different fonts and styles of the times.
Other big brands like Sherwin-Williams have stayed the course, withstanding its share of controversy in the 100+ years of its logo’s history. Many have viewed the paint company’s iconic image of red paint being poured over the globe as promoting pollution.
At Majority Strategies, we recognize the importance of logos, both our own and those we create for our clients.
The Majority Strategies logo has remained virtually untouched for over 15 years. In 2014, with the introduction of mobile advertising, we created a spinoff logo to show our growth and new capabilities.
What’s in a memorable, lasting logo?
Take a closer look at the Majority Strategies logo – a strong font and eye-pleasing color combination combined with a memorable branding element.
When Majority Strategies designs logos, we focus on those three things – font, color, branding element – to help deliver the message.
Just getting started and need a new logo? Or running for reelection and need a logo refresher?
Click here and we’ll get started today.
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