We are up to #10 in our countdown of the Best of the Blog 2019. Here’s Ashley O’Rourke with “New Audiences for 2020,” a valuable review of the important role data has in identifying your targeted audiences.
“Coming soon, Election Day 2020. Campaigns can no longer afford to wait until the final 30 to 60 days to raise money, increase their name ID, and persuade voters to support them. Now is the time to start talking to voters, not October of 2020. Who are those voters? Where do you find them? What medium? Data plays an important role in building your voter contact plans.”