Ad blockers have caused quite the scare.
Today, we’re shattering the myths and getting to the facts.
Q: I’m reading a lot about ad blockers. Are they going to kill mobile advertising?
A. First and foremost, NO. Mobile apps are not affected by ad blockers, and mobile apps are where consumers are spending the majority of their time on mobile devices. Only mobile websites accessed through the Safari browser are affected by ad blockers.
App usage has been on the rise for three years.
A typical consumer spends 88% of their time on a mobile device inside mobile apps. That’s compared to just 12% of their time on mobile websites.
Of the 88% of time spent in apps, consumers on average use 27 different apps.
When consumers do use mobile websites (remember, just 12% of their time on a mobile device), less than half (only 44%) takes place in Safari, the only browser affected by the change.
Mobile ad blocking is not a default setting on iPhones either, just an option that a user must choose to install on their own.
The bottom line is, ad blockers are not going to kill mobile advertising, but it will force the changes we’re already experiencing to happen faster.
Q: So what do we do to make sure our mobile ads are seen?
A. Majority Strategies is truly mobile-first, meaning we don’t rely on cookies like desktop-first companies.
Our technology is designed for advertising in apps – where consumers are spending 88% their mobile device time today.
We are able to target in-app only right now for this or any other reason.
Should you be afraid of ad blockers?
No.
Not with Majority Strategies.
Click here and we’ll get started on your mobile advertising campaign today.
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