Sam Winter joins the Majority Strategies team as Campaign Manager, bringing with him a wealth of campaign experience, including recently managing a congressional race and serving as Communications Director for Tim Pawlenty for Governor.
Sam joins our #StrategySession today to share more about his experience and the Community Architect solution.
Let’s get started.
Welcome to the team, Sam. With your background in campaigns, can you elaborate on the campaign style of the Community Architect solution?
Similar to political campaigns, successful advocacy initiatives start with identifying and getting to know your audience. And, we need to keep in mind that true grassroots involves real people with busy lives and lots of competition for their attention. That is the beauty of Community Architect and its campaign-style approach; good data directs us to the most efficient and effective plan for our clients to educate, persuade, and motivate like-minded individuals. Our clients are able to make decisions faster that lead to real results – a critical component in today’s fast-paced environment.
2020 has changed so many things, and some of those changes are more likely to be permanent than not. As organizations plan their next advocacy campaign, what lessons should they take from the pivots and turns 2020 political campaigns have had to make?
For an advocacy effort to be successful, it’s vital to engage with people where they are, and during the COVID-19 pandemic, that is online. To avoid the disruption that COVID-19 has brought to traditional advocacy tactics such as in-person meetings and events, adopting new tools and investing early in data analytics and digital advertising is a must.
What should advocacy groups expect in terms of timing for a successful advocacy campaign?
Separating the signal from the noise takes time, especially for new initiatives that require a great deal of education. That means the earlier you can identify the target audience and start moving them through the decision process of awareness, persuasion, and activation, the better.
Thanks, Sam!
Learn more about Majority Strategies Community Architect. Reach out to our team today.
