Coordinating Your Print and Digital Advertising
Direct Mail. Digital.
It’s not one or the other.
We talked about the advantage of a data-driven, coordinated cross-platform campaign strategy that ensures your message is reaching and resonating with your targeted audience.
What are the benefits of coordinating your print and digital advertising?
Direct Mail + Digital
Used together, direct mail and digital can play up each other’s strengths. Print provides a level of trust that digital can’t, while digital provides an edge.
Plus, direct mail lasts longer, sitting on desks and counters for far longer than a digital ad. When that message and art is coordinated, direct mail can give your digital advertising a much longer shelf life.
Remember direct mail doesn’t face junk filters or unsubscribe buttons and doesn’t require a person to opt in.
Direct Mail + Website
What happens when you include a website in your direct mail? People visit a website 8% more often from direct mail than from social media. Use your direct mail to drive targeted people to your website to collect their email address.
Direct Mail + Millenials
While 26% of millennials prefer emails, 38% of millennials prefer direct mail. Why? Like most, they simply enjoy receiving mail.
The USPS also reports that 42% of millennials prefer political ads via direct mail, not online.
Everybody loves mail! Learn more.
Contact our team of strategists to get started with your data-drive, coordinated cross-platform campaign strategy today.