These Are Pretty Sweet.

These Are Pretty Sweet.
February 13, 2017
Majority Strategies

Love is in the air, and we took the opportunity to look back at the ’16 cycle and select a few of the print and digital projects we loved the most.

Take a look.

National Association of Realtors

What We Loved: Color, color, color and a creative die cut that brings realism to the printed piece.

Heartland Resurgence
“Bad Medicine”
Digital (Mobile)

What We Loved: Sometimes the most powerful GIFs are the simplest. Here, we used a steamy bathroom mirror to keep the viewer’s eyes on the screen and clicking to learn more.

U.S. Senator Pat Toomey

What We Loved: This is a great example of how the production of a piece supports the creative idea. The open gatefold encourages the reader to break through the police tape and receive the message inside.

Kentucky Republican Party
“Losses & Gains”
Digital (Mobile and Landing Page)

What We Loved: We loved the emotion behind this ad, with the dark mood and looming anger delivering the one-two punch of emotion, a knockout blow that helped deliver our 20th legislative takeover.

U.S. Senator Rob Portman

What We Loved: Bright colors? Check. Images that are immediately identifiable? Check. Humor? Check. Contrast pieces don’t have to be dark to work.

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