Game Changer.

Mobile Advertising
June 9, 2016
Jason McBride

Mobile advertising is changing the game of American politics.

It’s not just tweaking the plays or scrambling the starting lineup. This new campaign strategy is in another playbook entirely.

These days it seems the screen of both mobile devices and TVs never switches off, bathing political candidates in its glow almost 24/7.

News is breaking faster and smartphones are getting smarter. This culture of connectivity has awoken voters’ desire to know their political candidates more intimately – and mobile advertising is the way to do it.

Voters are turning to social media and mobile apps for the information that campaign posters and radio broadcasts once provided.

Where once we listened through the radio’s static to a candidate’s speech, now we find highly engaging mobile videos in the palms of our hands.

In fact, 3 of YouTube’s 10 most-watched commercials this winter were political ads, proving that voters are using their mobile device to stay informed.

Game. Changer.

Obama’s use of social media and digital advertising changed the game in 2008 and then again in 2012.

Today about two-thirds of Americans own a smartphone, a rise from 35% in 2011. So the digital-focused campaigning that helped Obama reclaim the White House is that much more important in the 2016 race, now that nearly twice as many Americans are smartphone-equipped.

Targeting has grown more precise, too. The right mobile advertising allows voters to make the “ultimate connection” to a candidate when they receive a highly targeted mobile ad that seems like it was designed specifically for them.

See? A whole new campaign playbook.

The 2016 campaign cycle will continue to be a tumultuous one.

Favorites have been benched and never-before-seen plays have been executed. But regardless of the team they’re rooting for, voters, candidates and consultants alike can agree on one thing …

Mobile advertising has changed politics and campaigning for the better.

Are you getting in the game?