From persuasion to turnout, mobile advertising moves voters. It’s where to reach voters today, with more than 134 million mobile users in 2014, in increase of about 100 million from 2010.
In 2016, mobile ad spending will top desktop ad spending, and by 2019, mobile is expected to make up 72% of digital ad spending in the U.S.
Mobile advertising is making a difference.
And no one does mobile like Majority Strategies – combining 18 years of precise data targeting and powerful creative with the world’s largest mobile engagement network to reach more people, generate more data, and do it for less.
The numbers tell the story.
During the May 2014 primary election, Speaker John Boehner’s campaign targeted working women with a two week flight of mobile advertising.
• 2 weeks
• 14 messages per week
• 72% effective list coverage over the first two weeks of the campaign
Before the mobile flight, Speaker Boehner’s fav/unfav was:
52-40 net +12*
After the two-week flight, Speaker Boehner’s fav/unfav skyrocketed to +49:
71-22 net +49*
That’s a 408% improvement with the target audience.
We were able to help increase turnout 14.66% in targeted v. non-targeted precincts.
Total Turnout 14.69%
Targeted Precincts 15.80%
Non-Targeted Precincts 13.78%
We also helped increase Speaker Boehner’s percentage of the vote 1.2% in targeted v. non-targeted precincts.
Total Boehner 68.72%
Targeted Precincts 68.96%
Non-Targeted Precincts 68.16%
Majority Strategies Mobile.
Contact us today to learn more about how Majority Strategies Mobile can help your campaign.
* Leading National GOP Pollster, Polls Conducted March 26-27 & April 21-23