Case Study: The Power of the Right Message on the Right Medium The Problem In his first race for Knox County Mayor in Tennessee, Republican Glenn Jacobs partnered with Majority Strategies for an uphill battle against a large field of candidates that included multiple well-known and better-funded county commissioners. The Goal The Majority Strategies team needed to compliment the campaign’s extensive on-the-ground grassroots outreach plan with an equally robust and targeted voter contact plan – on a budget. The Plan of Action While Jacobs’ primary opponent focused on television and radio, Majority Strategies focused on our client’s message, not the medium, and delivered powerful…
Taking Digital to the Next Level
Case Study: Taking Digital to the Next Level The Problem The Woodlands Township is an unincorporated master community and Special Purpose Tax District with an elected Township Board holding limited tax authority. Repeatedly ranked by multiple groups like Conde Nast as the #1 place to live in America, the community faced a proposal by the Township Board to incorporate – a move that would require a tax hike to establish services like a police department. The reasons for incorporating included a growing tax base and potential federal dollars available in the wake of storms and pandemics, but other groups opposed…
Taking Advocacy to New Heights
Case Study: Taking Advocacy to New Heights Executive Summary Activists in NYC along with the NYC Department of Transportation (DOT) proposed new construction projects that would restrict and change traffic patterns on Fifth Avenue, widen bus lanes, and add bike lanes. Our client was a nonprofit organization representing the high-end retailers of Fifth Avenue who would have been negatively affected had this proposal gone through. Majority Strategies ran a comprehensive campaign, from setup to finish, and was successful in pressuring the city’s lawmakers to kill the NYC DOT’s plan to restrict Fifth Avenue traffic. The Problem Fifth Avenue Association Business…
Protecting the Majority
Case Study: Protecting the Majority A Legislative Majority, Suddenly in Jeopardy Less than six months before Election Day, former Ohio House Speaker Larry Householder was arrested amid a federal $60-million racketeering and bribery investigation. The resulting snowball effect immediately put the GOP significantly behind in establishing the political operation necessary to protect the GOP House majority. The caucus did not have opposition research, nor voter contact plans, nor budgets. Work that would typically have been completed 6 to 12 months prior to the election would now have to be done in just a little over 2 months before the start…