We live in a digital age, but that doesn’t mean digital marketing is the only way to reach voters. Direct mail remains just as relevant — and effective — as ever. In fact, direct mail offers unique advantages that continue to deliver results and win elections. Let’s explore why. Voters Trust Direct Mail A survey by the United States Postal Service found that swing voters say direct mail is the most helpful form of advertising when making their voting decisions — outperforming both TV and online ads. People trust mail. Pulling a letter or postcard from the mailbox is a…

Within a digital world, studies have shown that direct mail still creates a greater emotional response from targeted audiences and remains key to delivering your message with the needed repetition to create recall and results at the ballot box. A recent USPS study confirmed that 64% of voters surveyed reported political mail reinforced the messaging they saw online and on TV. That established direct mail as the most credible political advertising medium – more credible than television, email, radio, text, phone, social media, and digital ads.1 Compelling creative certainly must be a factor, and the physical nature of direct mail provides…