2026 Data Insights: A Deep Dive Into the Republican GOTV Audience Majority Strategies takes a people-first, data-driven approach to identifying the voters who will decide the next wave of elections. Our 2026 Republican In-the-Bank Audience Profile focuses on a critical universe: the 27,990,717 registered voters nationwide modeled as “hard Republicans” with a high propensity to turn out. Who Is the Republican In-the-Bank Voter? This audience represents a significant opportunity for campaigns looking to expand their reach. Key demographic highlights include: Over 75% of these voters are over 54 years old. These voters are twice as likely to be over the…
Beyond the Basics
Beyond the Basics Avoid These Common Photography Pitfalls to Protect Your Campaign’s Image Even with the right resolution and a high-end camera, simple mistakes can render a photo unusable for political campaign advertising. We’ve learned over our 30 years of experience that knowing what not to do is just as important as knowing the basics of what to do. Here is a look at the most common photography mistakes and how to avoid them to ensure your images are campaign ready. Stop the “Digital Zoom” One of the quickest ways to ruin image quality is using digital zoom, which often…
Good Photography Makes Great Ads
Expert Tips from 30 Years in the Field In the world of advocacy and political campaign advertising, images aren’t just photos. They are messages. Whether your ad lands in a crowded mailbox or appears on a busy phone screen, your photography can set the creative apart. Photography is an art, sure, but anyone, anyone, can take a good photo with the right understanding of both the technical and artistic sides. So, what do 2026 political campaigns need to know to take quality images that lead to great ads? First, you need to understand image quality and resolution. Different media require…
Flipping the Michigan House
CASE STUDY: Flipping the Michigan House A 2024 Victory Through Precision Targeting The Problem The political landscape ahead of the 2024 general election presented a challenge for Republican candidates vying for seats in the Michigan House of Representatives. Shifting voter demographics and a competitive political environment put several key districts at risk. The caucus needed help identifying and reaching the right voter audiences to overcome Democrat turnout advantages, especially in swing districts that were crucial to Republicans not losing ground in the House. The Goal The Majority Strategies team needed to develop a data-driven voter contact plan to target high-impact…
A Stunning Mayoral Win
Case Study: Victory in Wausau A Stunning Mayoral Win Against a Democratic Rising Star The Problem The spring 2024 mayoral race in Wausau, Wisconsin, became the state’s most-watched contest, pitting Conservative Doug Diny against incumbent Mayor Katie Rosenberg, who many characterized as a rising star in the Democratic Party with eyes on statewide office. Rosenberg took office following the 2020 mayoral election with a decisive 52%- 47% victory. Up for reelection in 2024, Rosenberg benefited from a strong Democratic base and a late influx of six-figure funding in the campaign’s final days. The Goal The Majority Strategies team needed to craft…
A New Approach to An Age-Old Problem
Case Study: A New Approach to an Age-Old Problem Successfully Driving Ticket Sales & Revenue for the Nixon Foundation Library The Problem In the post-pandemic world, museums and libraries continued to face the challenge of getting the public back to our nation’s treasured learning institutions. The Richard Nixon Presidential Library and Museum in Yorba Linda, California, has partnered with Majority Strategies since 2023 to develop and execute a strategy that would drive interest and visitors to the museum’s limited-run exhibits. Known for its interactive and highly engaging exhibits, the Nixon Library needed help competing for summer visitors in a community…
A Re-Election Triumph
CASE STUDY: A Re-Election Triumph Against a Democratic Surge The Problem Sheriff Mike Bouchard, a longtime incumbent Republican, faced a tough challenge in his 2024 re-election bid in Oakland County, Michigan. Over Sheriff Bouchard’s 25-year tenure, Oakland County had shifted dramatically more Democratic, leaving Sheriff Bouchard as the sole countywide Republican officeholder. Another wrinkle: the 2024 presidential race with Kamala Harris and Donald Trump at the top of the ballot intensified straight-ticket voting risks and threatened to overshadow Sheriff Bouchard’s long-standing record and positive name ID. The Goal The campaign needed to break through straight-ticket voting, so the goal was set high to outperform the top of the ticket….
Majority Strategies Earns Google Premier Partner Status
Over the past 30 years, Majority Strategies has built a legacy of trust and results for Republican campaigns from the Courthouse to the White House. We are proud to highlight that Majority Strategies has been named a Google Premier Partner again for 2025 – an elite designation that positions us to deliver unparalleled digital advertising solutions for campaigns of all sizes. What Does Google Premier Partner Status Mean? Google Premier Partner status is awarded to the top 3% of Google Ads partners in the nation. The designation recognizes agencies that demonstrate exceptional expertise, client success, and innovation in digital advertising….
Victory in Purple
Case Study: Victory in Purple A Winning Sheriff’s Race in One of America’s Fastest Growing Counties The Problem Our client, Anthony Hipolito for Sheriff, was running for an open seat in a very purple county, one of the fastest growing counties in the nation, that had Republicans fighting a losing battle based solely on the vote history of expected voters. The Goal We needed to craft a strategic voter contact plan that 1) solidified Hipolito’s base and shored up the middle ground and 2) targeted undecideds who could be motivated by top-of-mind issues and Hipolito’s positions. We needed to flood the zone. The Plan…
Some Voters Are Harder to Reach Than Others
Some voters are harder to motivate than others. Meet the low- and mid-propensity voter. How do you persuade someone less likely to vote? What motivates them to take action and cast their ballot? How do you really reach them? Learn more about how Majority Strategies handled this challenge for a conservative-leaning, pro-environment 501(c)3 in the 2024 race for U.S. Senate in Maryland. The Goal Heading into the 2024 general election, a conservative-leaning, pro-environmental 501(c)3, needed to identify, reach, and persuade low- and mid-propensity Maryland voters who care about the environment to turn out and cast their ballot in an important U.S. Senate race….