When it comes to voter contact, one of the best and most traditional forms is canvassing door-to-door. Canvassing puts the campaign in personal contact with voters, a more direct and 1:1 approach that delivers better results than “cold” phone banking. There are a few things you should think through before you start your canvassing campaign. Download our “How to Run a Successful Door-to-Door Program” guide today to get started.
Hire a Trusted Political Consultant
Whether you’re an experienced campaigner or a first-time candidate, taking the first steps after you’ve decided to run for office can be daunting. You’ll need help, but who do you hire? How many people? Should they be paid or volunteers? Should they be on retainer, full time, or part time? We suggest you start by hiring an experienced and trusted political consultant who can help you hit the ground running and take you all the way across the finish line on Election Day. There are some important do’s and don’ts to remember when hiring a consulting firm. Download our “How…
Create a Campaign Budget
Campaigns often fail before they even start because they lack a clear, upfront budget. A budget should be realistic, have measurable goals, and be built to get you all the way through Election Day. Download our “How to Create a Campaign Budget” to learn the do’s and don’ts that will keep your spending on track from Day One.
Everything You Need to Start Your Winning Campaign
Launching a campaign is no easy feat. Like starting a small business, there are a million moving parts and no room for error. Whether you are running for a local office or a seat in Congress, having a clear strategic roadmap can be the difference between a victory at the polls and a missed opportunity. To help you hit the ground running, we’ve distilled our decades of experience into the ultimate campaign supply list – a comprehensive guide to launching, funding, and winning this cycle. Here are the highlights of what you’ll find in the full guide: The Foundations: Administrative…
The 2026 Republican GOTV Roadmap
In the pursuit of political victory this cycle, the 2026 General Audience Spotlight: Republican GOTV provides the data-driven roadmap essential for turning competitive races into wins. This comprehensive spotlight focuses on a decisive universe of 17,097,284 registered voters nationwide – modeled as Hard Republicans with mid-to-low turnout propensity – who represent the ultimate “get out the vote” challenge. While this group showed strong engagement in 2024, their turnout was just 43% in the 2022 midterms. By revealing deep demographic, political, and media highlights—such as their primary concerns with inflation and their high engagement with direct mail and streaming services—this spotlight enables…
Location, Location, Location
Location, Location, Location The Real Estate Rule of Campaign Photography While stock photography can be a quick fix, it often lacks the emotional authenticity and local connection required to truly resonate with voters. Your own photographs are the best way to showcase your values, your community, and your personality. Where you choose to take your campaign photos is just as critical as the subject of the photo itself. To build a winning omni-channel strategy, campaigns will benefit from a large set of authentic, high-resolution images. To ensure your creative stands out in a crowded mailbox or on a digital screen,…
Winning the Middle
Winning the Middle A 2026 Strategic Roadmap for Voter Persuasion For the 2026 cycle, the persuasion spotlight focuses on registered voters nationwide who are modeled as lean GOP, swing, or lean Dem with a mid-to-high propensity to turn out. This critical segment of the electorate is characterized by several key factors, including: Geographic Concentration: 76% of these voters reside in metro areas with populations of 250,000 or greater. Turnout Volatility: While 84% voted in 2024, only 66% cast a ballot in the 2022 midterms, highlighting the need for consistent engagement. Demographics: The audience over-indexes among voters over age 35, with…
Mastering Campaign Photography
Mastering Campaign Photography Your Smartphone Is Your Most Powerful Tool In politics, authenticity is everything. Professional DSLR cameras used to be the only way to capture high-quality photos, but today’s smartphones are powerful cameras that can capture professional-quality images for digital ads, websites, and, yes, even printed mail pieces. It’s important for today’s campaigns to understand how they have the power in their hands – through their smartphones – to take the great images that lead to great political advertising. Optimize Your Technical Settings Before you start shooting, you must ensure your phone is configured to capture the highest quality…
Republican In-the-Bank Voters
2026 Data Insights: A Deep Dive Into the Republican GOTV Audience Majority Strategies takes a people-first, data-driven approach to identifying the voters who will decide the next wave of elections. Our 2026 Republican In-the-Bank Audience Profile focuses on a critical universe: the 27,990,717 registered voters nationwide modeled as “hard Republicans” with a high propensity to turn out. Who Is the Republican In-the-Bank Voter? This audience represents a significant opportunity for campaigns looking to expand their reach. Key demographic highlights include: Over 75% of these voters are over 54 years old. These voters are twice as likely to be over the…
Beyond the Basics
Beyond the Basics Avoid These Common Photography Pitfalls to Protect Your Campaign’s Image Even with the right resolution and a high-end camera, simple mistakes can render a photo unusable for political campaign advertising. We’ve learned over our 30 years of experience that knowing what not to do is just as important as knowing the basics of what to do. Here is a look at the most common photography mistakes and how to avoid them to ensure your images are campaign ready. Stop the “Digital Zoom” One of the quickest ways to ruin image quality is using digital zoom, which often…