Launching a campaign is no easy feat. Like starting a small business, there are a million moving parts and no room for error.

Whether you are running for a local office or a seat in Congress, having a clear strategic roadmap can be the difference between a victory at the polls and a missed opportunity.

To help you hit the ground running, we’ve distilled our decades of experience into the ultimate campaign supply list –  a comprehensive guide to launching, funding, and winning this cycle.

Here are the highlights of what you’ll find in the full guide:

The Foundations: Administrative & Grassroots
Before you can persuade a single voter, you must have your house in order. The guide walks you through the don’t-skip first steps, including:

• Administrative Essentials: Filing the proper paperwork, establishing a campaign committee, and selecting a treasurer.
• Building Your Base: Creating lists of influential supporters, elected officials, and local civic leaders to build your grassroots momentum.

The Fuel: Raising the Money
You can’t deliver a message without a budget. Our guide identifies the critical tools you’ll need to run your campaign:

• The “Christmas Card” List: Identifying your core donor network of family, friends, and business associates.
• Technical Setup: Understanding contribution limits and selecting the right payment processors to keep your fundraising efficient and compliant.

The Face of the Campaign: Photography & Messaging
We’ll walk you through the importance of great photography, why and how you need to own your name in the digital space, and how to develop a message matrix that clearly defines yourself, your opponent, and the differences that will decide the race.

Omni-Channel Execution: Digital, Social, and Print
A well-funded campaign alone does not always equal success. It must be backed by a persuasive message that resonates, persuades, and motivates voters to get to the polls. Our guide covers:

• Digital Dominance: From retargeting ads and landing pages to programmatic display and email marketing.
• The Power of Print: Utilizing a diverse range of collateral materials and selecting the right direct mail sizes for awareness, persuasion, and GOTV efforts.

To see the full list of over 50 essential administrative, grassroots, and creative steps essential to a winning campaign, download our complete Campaign Supply List today.

Ready to get started? Reach out to the Majority Strategies team at [email protected], and we’ll build your winning strategy together.