In the pursuit of political victory this cycle, the 2026 General Audience Spotlight: Republican GOTV provides the data-driven roadmap essential for turning competitive races into wins. This comprehensive spotlight focuses on a decisive universe of 17,097,284 registered voters nationwide – modeled as Hard Republicans with mid-to-low turnout propensity – who represent the ultimate “get out the vote” challenge. While this group showed strong engagement in 2024, their turnout was just 43% in the 2022 midterms. By revealing deep demographic, political, and media highlights—such as their primary concerns with inflation and their high engagement with direct mail and streaming services—this spotlight enables…
Location, Location, Location
Location, Location, Location The Real Estate Rule of Campaign Photography While stock photography can be a quick fix, it often lacks the emotional authenticity and local connection required to truly resonate with voters. Your own photographs are the best way to showcase your values, your community, and your personality. Where you choose to take your campaign photos is just as critical as the subject of the photo itself. To build a winning omni-channel strategy, campaigns will benefit from a large set of authentic, high-resolution images. To ensure your creative stands out in a crowded mailbox or on a digital screen,…
Winning the Middle
Winning the Middle A 2026 Strategic Roadmap for Voter Persuasion For the 2026 cycle, the persuasion spotlight focuses on registered voters nationwide who are modeled as lean GOP, swing, or lean Dem with a mid-to-high propensity to turn out. This critical segment of the electorate is characterized by several key factors, including: Geographic Concentration: 76% of these voters reside in metro areas with populations of 250,000 or greater. Turnout Volatility: While 84% voted in 2024, only 66% cast a ballot in the 2022 midterms, highlighting the need for consistent engagement. Demographics: The audience over-indexes among voters over age 35, with…
Mastering Campaign Photography
Mastering Campaign Photography Your Smartphone Is Your Most Powerful Tool In politics, authenticity is everything. Professional DSLR cameras used to be the only way to capture high-quality photos, but today’s smartphones are powerful cameras that can capture professional-quality images for digital ads, websites, and, yes, even printed mail pieces. It’s important for today’s campaigns to understand how they have the power in their hands – through their smartphones – to take the great images that lead to great political advertising. Optimize Your Technical Settings Before you start shooting, you must ensure your phone is configured to capture the highest quality…
Republican In-the-Bank Voters
2026 Data Insights: A Deep Dive Into the Republican GOTV Audience Majority Strategies takes a people-first, data-driven approach to identifying the voters who will decide the next wave of elections. Our 2026 Republican In-the-Bank Audience Profile focuses on a critical universe: the 27,990,717 registered voters nationwide modeled as “hard Republicans” with a high propensity to turn out. Who Is the Republican In-the-Bank Voter? This audience represents a significant opportunity for campaigns looking to expand their reach. Key demographic highlights include: Over 75% of these voters are over 54 years old. These voters are twice as likely to be over the…
Beyond the Basics
Beyond the Basics Avoid These Common Photography Pitfalls to Protect Your Campaign’s Image Even with the right resolution and a high-end camera, simple mistakes can render a photo unusable for political campaign advertising. We’ve learned over our 30 years of experience that knowing what not to do is just as important as knowing the basics of what to do. Here is a look at the most common photography mistakes and how to avoid them to ensure your images are campaign ready. Stop the “Digital Zoom” One of the quickest ways to ruin image quality is using digital zoom, which often…
Good Photography Makes Great Ads
Expert Tips from 30 Years in the Field In the world of advocacy and political campaign advertising, images aren’t just photos. They are messages. Whether your ad lands in a crowded mailbox or appears on a busy phone screen, your photography can set the creative apart. Photography is an art, sure, but anyone, anyone, can take a good photo with the right understanding of both the technical and artistic sides. So, what do 2026 political campaigns need to know to take quality images that lead to great ads? First, you need to understand image quality and resolution. Different media require…
Flipping the Michigan House
CASE STUDY: Flipping the Michigan House A 2024 Victory Through Precision Targeting The Problem The political landscape ahead of the 2024 general election presented a challenge for Republican candidates vying for seats in the Michigan House of Representatives. Shifting voter demographics and a competitive political environment put several key districts at risk. The caucus needed help identifying and reaching the right voter audiences to overcome Democrat turnout advantages, especially in swing districts that were crucial to Republicans not losing ground in the House. The Goal The Majority Strategies team needed to develop a data-driven voter contact plan to target high-impact…
A Stunning Mayoral Win
Case Study: Victory in Wausau A Stunning Mayoral Win Against a Democratic Rising Star The Problem The spring 2024 mayoral race in Wausau, Wisconsin, became the state’s most-watched contest, pitting Conservative Doug Diny against incumbent Mayor Katie Rosenberg, who many characterized as a rising star in the Democratic Party with eyes on statewide office. Rosenberg took office following the 2020 mayoral election with a decisive 52%- 47% victory. Up for reelection in 2024, Rosenberg benefited from a strong Democratic base and a late influx of six-figure funding in the campaign’s final days. The Goal The Majority Strategies team needed to craft…
A New Approach to An Age-Old Problem
Case Study: A New Approach to an Age-Old Problem Successfully Driving Ticket Sales & Revenue for the Nixon Foundation Library The Problem In the post-pandemic world, museums and libraries continued to face the challenge of getting the public back to our nation’s treasured learning institutions. The Richard Nixon Presidential Library and Museum in Yorba Linda, California, has partnered with Majority Strategies since 2023 to develop and execute a strategy that would drive interest and visitors to the museum’s limited-run exhibits. Known for its interactive and highly engaging exhibits, the Nixon Library needed help competing for summer visitors in a community…