Location, Location, Location The Real Estate Rule of Campaign Photography While stock photography can be a quick fix, it often lacks the emotional authenticity and local connection required to truly resonate with voters. Your own photographs are the best way to showcase your values, your community, and your personality. Where you choose to take your campaign photos is just as critical as the subject of the photo itself. To build a winning omni-channel strategy, campaigns will benefit from a large set of authentic, high-resolution images. To ensure your creative stands out in a crowded mailbox or on a digital screen,…

Mastering Campaign Photography Your Smartphone Is Your Most Powerful Tool In politics, authenticity is everything. Professional DSLR cameras used to be the only way to capture high-quality photos, but today’s smartphones are powerful cameras that can capture professional-quality images for digital ads, websites, and, yes, even printed mail pieces. It’s important for today’s campaigns to understand how they have the power in their hands – through their smartphones – to take the great images that lead to great political advertising. Optimize Your Technical Settings Before you start shooting, you must ensure your phone is configured to capture the highest quality…

Beyond the Basics Avoid These Common Photography Pitfalls to Protect Your Campaign’s Image Even with the right resolution and a high-end camera, simple mistakes can render a photo unusable for political campaign advertising. We’ve learned over our 30 years of experience that knowing what not to do is just as important as knowing the basics of what to do. Here is a look at the most common photography mistakes and how to avoid them to ensure your images are campaign ready. Stop the “Digital Zoom” One of the quickest ways to ruin image quality is using digital zoom, which often…