Running streaming TV ads can be a game-changer for political campaigns, especially for smaller ones with limited budgets. Over-The-Top (OTT) and Connected TV (CTV) advertising democratize TV advertising, making it accessible and affordable. This guide will show you how to effectively use streaming TV ads, from targeting voter files to practical applications across different campaign phases. We’ll also cover how to buy ads, budget considerations, and creating compelling OTT spots. Democratizing TV Advertising for Smaller Campaigns Affordable Access: Traditional TV ads can be prohibitively expensive, often costing thousands for a 30-second spot. OTT/CTV offers a cost-effective alternative. Campaigns can now…