Expert Tips from 30 Years in the Field In the world of advocacy and political campaign advertising, images aren’t just photos. They are messages. Whether your ad lands in a crowded mailbox or appears on a busy phone screen, your photography can set the creative apart. Photography is an art, sure, but anyone, anyone, can take a good photo with the right understanding of both the technical and artistic sides. So, what do 2026 political campaigns need to know to take quality images that lead to great ads? First, you need to understand image quality and resolution. Different media require…
Flipping the Michigan House
CASE STUDY: Flipping the Michigan House A 2024 Victory Through Precision Targeting The Problem The political landscape ahead of the 2024 general election presented a challenge for Republican candidates vying for seats in the Michigan House of Representatives. Shifting voter demographics and a competitive political environment put several key districts at risk. The caucus needed help identifying and reaching the right voter audiences to overcome Democrat turnout advantages, especially in swing districts that were crucial to Republicans not losing ground in the House. The Goal The Majority Strategies team needed to develop a data-driven voter contact plan to target high-impact…
A Stunning Mayoral Win
Case Study: Victory in Wausau A Stunning Mayoral Win Against a Democratic Rising Star The Problem The spring 2024 mayoral race in Wausau, Wisconsin, became the state’s most-watched contest, pitting Conservative Doug Diny against incumbent Mayor Katie Rosenberg, who many characterized as a rising star in the Democratic Party with eyes on statewide office. Rosenberg took office following the 2020 mayoral election with a decisive 52%- 47% victory. Up for reelection in 2024, Rosenberg benefited from a strong Democratic base and a late influx of six-figure funding in the campaign’s final days. The Goal The Majority Strategies team needed to craft…
The Power of the Right Message on the Right Medium
Case Study: The Power of the Right Message on the Right Medium The Problem In his first race for Knox County Mayor in Tennessee, Republican Glenn Jacobs partnered with Majority Strategies for an uphill battle against a large field of candidates that included multiple well-known and better-funded county commissioners. The Goal The Majority Strategies team needed to compliment the campaign’s extensive on-the-ground grassroots outreach plan with an equally robust and targeted voter contact plan – on a budget. The Plan of Action While Jacobs’ primary opponent focused on television and radio, Majority Strategies focused on our client’s message, not the medium, and delivered powerful…
Taking Advocacy to New Heights
Case Study: Taking Advocacy to New Heights Executive Summary Activists in NYC along with the NYC Department of Transportation (DOT) proposed new construction projects that would restrict and change traffic patterns on Fifth Avenue, widen bus lanes, and add bike lanes. Our client was a nonprofit organization representing the high-end retailers of Fifth Avenue who would have been negatively affected had this proposal gone through. Majority Strategies ran a comprehensive campaign, from setup to finish, and was successful in pressuring the city’s lawmakers to kill the NYC DOT’s plan to restrict Fifth Avenue traffic. The Problem Fifth Avenue Association Business…
Protecting the Majority
Case Study: Protecting the Majority A Legislative Majority, Suddenly in Jeopardy Less than six months before Election Day, former Ohio House Speaker Larry Householder was arrested amid a federal $60-million racketeering and bribery investigation. The resulting snowball effect immediately put the GOP significantly behind in establishing the political operation necessary to protect the GOP House majority. The caucus did not have opposition research, nor voter contact plans, nor budgets. Work that would typically have been completed 6 to 12 months prior to the election would now have to be done in just a little over 2 months before the start…