Overall, turnout in the 2024 election was lower than turnout in the 2020 election, but Majority Strategies was successful in persuading 2,355 voters to cast a ballot in 2024 who did not vote in 2020.
We play to Win.
Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.
Contact UsSome Voters Are Harder to Reach Than Others
In October, the Majority Strategies team worked with Seeds of Change to develop four mail pieces of various sizes and folds and run a :15 video on OTT platforms for the final two weeks of the election.
Overturning a Proposed Tax Hike
From the onset, our goal was to turn out enough of the proposal’s opponents to overturn the new payroll tax and send a resounding message to city council. Majority Strategies accomplished this by delivering the right message to the right people, in the right medium, at the right time.
Victory Rooted in Identifying Specific Audiences for Turnout
Across the three districts, our efforts helped turn out over 14,000 voters in the target audiences who did not vote in the 2018 general election – a 17.5% turnout lift vs. non-target voters.
Ready to Turn Up the Heat
Learn about the value of building and keeping an audience at the ready in this Community Architect success story from the team at Majority Strategies.
Case Study: Data to the Rescue
Learn more about the importance of data and targeting in this new case study from the Majority Strategies team.
Case Study: Defending and Strengthening a Legislative Majority
A new case study from the Majority Strategies team shares how we helped defend and strengthen a legislative majority in unprecedented circumstances.
Winning Against the Odds
The Majority Strategies team shares a new case study looking at a primary victory where our client was significantly outspent. Learn more.
Painting a District Red in a Blue State
The Majority Strategies team shares how a combination of digital, mobile, and mail helped a Republican challenger face the uphill battle against an incumbent Democrat in a blue state swing district.
Case Study: Are Your Advertising Efforts Generating Sales?
Read our most recent case study to learn more about how a data-driven approach combined with geofencing and Verified Walk-in attribution helped provide one of the largest builders in the nation with a “distinct competitive advantage.”