Case Study: Victory in Purple A Winning Sheriff’s Race in One of America’s Fastest Growing Counties The Problem Our client, Anthony Hipolito for Sheriff, was running for an open seat in a very purple county, one of the fastest growing counties in the nation, that had Republicans fighting a losing battle based solely on the vote history of expected voters. The Goal We needed to craft a strategic voter contact plan that 1) solidified Hipolito’s base and shored up the middle ground and 2) targeted undecideds who could be motivated by top-of-mind issues and Hipolito’s positions. We needed to flood the zone. The Plan…
Some Voters Are Harder to Reach Than Others
Some voters are harder to motivate than others. Meet the low- and mid-propensity voter. How do you persuade someone less likely to vote? What motivates them to take action and cast their ballot? How do you really reach them? Learn more about how Majority Strategies handled this challenge for a conservative-leaning, pro-environment 501(c)3 in the 2024 race for U.S. Senate in Maryland. The Goal Heading into the 2024 general election, a conservative-leaning, pro-environmental 501(c)3, needed to identify, reach, and persuade low- and mid-propensity Maryland voters who care about the environment to turn out and cast their ballot in an important U.S. Senate race….