#AskaDesigner: Where Are Logos Going?
Posted May 25, 2017
Majority Strategies

Logos and taglines are two of the first steps to establishing your identity and providing your audience with their first impression.

While we can hark back to the past and draw from its foundation, no one wants their identity to look tired. You can’t carve a new path if your audience believes you’ve already been there and done that.

You need a logo that is vibrant, fresh,...

#MeetMajority: The Majority Strategies Team
Posted May 22, 2017
Majority Strategies

RJ Caster’s fire for politics was stoked by his first job as a congressional staffer, and it has continued to grow over the years.

RJ now brings that passion to Majority Strategies as our Director of Digital Operations.

Get to know RJ Caster in today’s #MeetMajority.

Why Majority Strategies?
We play to win, and that is a motto I can get behind.

Describe...

#MailMatters: Important Questions to Ask Your Mail Vendor
Posted May 16, 2017
Randy Kammerdiener

You know direct mail is a reliable, cost-effective way to delivery your message to your audience.

People like mail. It’s physical – they can hold it and make a personal connection to it. It’s trusted, emotional, and remembered. That’s important.

There’s a lot that goes in to making mail work, from the creative to the targeting to the timing, and it’s equally important you...