March 3, 2026
In the pursuit of political victory this cycle, the 2026 General Audience Spotlight: Republican GOTV provides the data-driven roadmap essential for turning competitive races into wins.
Learn more with the Majority Strategies team.
In politics, every decision counts, and our clients not only hire us but return to us time and again for one reason – confidence.
Location, Location, Location
February 18, 2026
Download the full “How to Choose the Best Photo Locations" guide now to ensure your campaign is ready for 2026.
Winning the Middle
February 10, 2026
For the 2026 cycle, the persuasion spotlight focuses on registered voters nationwide who are modeled as lean GOP, swing, or lean Dem with a mid-to-high propensity to turn out.
Mastering Campaign Photography
January 21, 2026
It’s important for today’s campaigns to understand how they have the power in their hands – through their smartphones – to take the great images that lead to great political advertising.
Republican In-the-Bank Voters
January 16, 2026
Our 2026 Republican In-the-Bank Audience Profile focuses on a critical universe: the 27,990,717 registered voters nationwide modeled as "hard Republicans" with a high propensity to turn out.
Beyond the Basics
January 14, 2026
We’ve learned over our 30 years of experience that knowing what not to do is just as important as knowing the basics of what to do. Here is a look at the most common photography mistakes and how to avoid them to ensure your images are campaign ready.