Data Drives

Majority Strategies provides a state-of-the-art, omni-channel data solution that combines location-based data and numerous 1st and 3rd party data sources with predictive modeling to identify your target audiences.

Over the last decade, we have invested thousands of hours and millions of dollars in building the most robust data management platform (DMP) available, with trillions of data points that are refreshed daily. We have added in numerous layers of information into the voter file, including consumer data, location history, purchase history, cross-screen history, donation history, social media intelligence, and much more. The result is an intricate, information-rich, continuously growing DMP with more than 7,000 data points on over 220 million U.S. citizens aged 18 and older.

Data is not universally defined nor universally implemented, and that’s what makes Majority Strategies’ solution unique – it’s not only the data we have, but also how we use it.

Case Study

A new-to-the-scene super PAC teamed up with Majority Strategies to support multiple conservative congressional candidates across the country who held strong free market principles and policy positions. Five races in California, New Mexico, Oklahoma, and Virginia were selected for a targeted direct mail and/or digital (video) campaign. The first step was identifying the right audiences.

Data-Driven Results

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In total, 672,106 voters were targeted.

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Initial models estimated that only 63.3% of those voters would turn out and cast their ballot.

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70.1% of these voters voted in the election.

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That amounted to a combined overall 6.8% turnout lift – 45,575 votes – with individual races amounting to turnout lifts of 9.9% and 12%.

The Majority Strategies

Difference

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Fully Integrated Data

for both online and offline engagement to ensure we can connect with a voter wherever they are and deliver a targeted message

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Actionable Analytics and Real-Time Insights

to make smart, timely, data-driven decisions through our partnerships with a host of data analytics and targeting firms, including Data Trust and L2

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In-House Data Managers

who build custom audiences from scratch, picking and choosing data to analyze what audiences are needed

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Fully Customized Audiences

that provide you with the opportunity to engage in truly 1:1 conversations with your targeted voters

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100% Transparency

that includes 3rd party tracking to verify results

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A Medium Agnostic Mindset

with direct mail and dozens of different digital platforms creating the foundation of our omni-channel solution to maximize voter contact

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List Building and Database Management

that provides an omni-channel view of targeted audiences to help you grow your base, make sense of data, and refine your strategy

How Can We Help?