elections

Are You Debating TV vs. Digital?
Posted September 24, 2018
Brett Buerck

There is a real temptation to put a large portion of your campaign budget on TV.

But what about digital advertising? How much are you spending on digital in comparison, and is it enough?

In this #StrategySession, our strategists share the real value of digital advertising in targeting and reaching your voters outside of a select DMA, as well as identifying those within your DMA who...
#MeetMajority: The Majority Strategies Team
Posted September 24, 2018
Majority Strategies

Originally from the Philippines, Kris Alcordo joins Majority Strategies from Southern California, where he worked in marketing for The Salvation Army. Kris brings his experience and skills in social media marketing, email marketing, and SEO strategies to the Majority Strategies digital team as a web developer.

In his free time, Kris enjoys playing basketball, gaming, watching movies, or...

#MeetMajority: The Majority Strategies Team
Posted September 17, 2018
Majority Strategies

Before moving to Jacksonville, Florida, to join the Majority Strategies team as a Strategy Director, Robert Frey called Pennsylvania home, where he attended Gettysburg College and earned his B.A. in Political Science and Public Policy. Robert then worked as an intern at Harper Polling, where he gathered research, created polls, and analyzed the data.

If he’s not reading up on the Civil...

The Eyes Have It Part 3
Posted September 13, 2018
Majority Strategies

In Part 1 of our series, we highlighted the power of images to increase engagement and focused on images themselves. In Part 2, we looked at infographics and their unique ability to present facts and figures in an eye-catching way.

In Part 3, we will look closer at video and video’s power to deliver a persuasive and motivating message.

What are the advantages of video?
...

#MeetMajority: The Majority Strategies Team
Posted September 10, 2018
Majority Strategies

Anastasia Kourtis was born and raised in Athens, Greece. Anastasia left her home country to attend Boston University, where she graduated with a Bachelor of Arts in Political Science in May 2018.

Before moving to Jacksonville, Florida, to join the Majority Strategies team as a Strategy Director, Anastasia interned with the Massachusetts Republican Party and Governor Baker’s re-...